article thumbnail

The Business of Technology

Business Acumen Institute

According to research done by Business Acumen Institute , 62% of people who work within the information technology ecosystem are working on projects that don’t contribute to the business goals of the company. These issues appear when people acquire systems that don’t meet the needs of a supported operating department.

article thumbnail

Unlocking Growth Through UX Research

UX Planet

Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023. Contentsquare reports that 76% of companies using behavioral analytics identify optimization opportunities not possible with traditional analytics alone Contentsquare, 2023.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlock Your Career Potential: Mastering Business Acumen for Lasting Success

Business Acumen Institute

So we have technical solutions that don’t necessarily solve a customer problem. Customer service people understaffed the call center because they didn’t know the marketing programs that drove demand So they got lost sales and unhappy customers who got stuck on hold for way too long a period of time. Nothing is static.

article thumbnail

VDI vs VPN: Which Remote Access Solution is Best for Your Business?

eG Innovations

As organizations explore different solutions to address these needs, two popular technologies stand out: Virtual Desktop Infrastructure and Virtual Private Networks, or VDI and VPN. So, which solution is better for your organization’s specific needs—VDI or VPN? However, VPNs come with some limitations. What is VDI?

article thumbnail

Moving from Solutions to Problems

Folding Burritos

The reason is that we often fail to be constructive and pedagogic; if we don’t try to change their mindset, we’re sentencing ourselves to be thought of as “those pesky Naysayers.”. What we want is to create a culture where stakeholders come to us with problems, rather than ready-made ideas and solutions (i.e. features.).

article thumbnail

How aligning product and marketing teams improves customer experience

Mind the Product

It demonstrates that they’re highly likely to stay loyal to the brands which deliver them the best end-to-end customer experiences – from initial consideration, through to post-purchase use of the product or service, and back around to subsequent purchases. Everyone has a say in the whole customer journey. What do I mean by this?

article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.