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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

More than anything, I wanted to maintain the team’s motivation. So I did what every well-trained consultant knows to do — I asked a question. A purpose we could share with the company’s leadership team, customers, and those working on the product. What does the product mean to you?” Problem solved, or so I thought.

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Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators. We want to invest our always-scarce development efforts in work that truly matters to our customers, or where only we can do what’s necessary.  So and then the next.

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5 Costly Branding Mistakes

UX Planet

The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Budget constraints: Small businesses often operate on shoestring budgets.

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The Hungry Man Parable

Mironov Consulting

One destructive side effect of this misunderstanding can be repeatedly changing the #1 top priority part-way through development, before there’s much to show the world but after spending significant discovery/design/architecture/development time on the previous #1 top priority. So something new becomes the #1 top priority.

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Revenue Goals are Not Company Strategies

Mironov Consulting

Pure revenue may be helpful for the Sales organization, since they probably need to hire 35% more account teams each year.  ”  “Once product/engineering give us hard dates tied to exact feature definitions and use cases and Ideal Customer Profiles, Sales can form the right account-based selling teams.” 

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. Building a great sales team: How Intercom fosters and maintains its sales culture. Onboarding, but make it remote.