Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. What is a Product Life Cycle?

User Testing 88

User Testing Feedback Software Analytic Tools Research Software 88

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager? Should I get an MBA?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mind the Product

OCTOBER 17, 2019

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. It got us thinking; how fast could we go from an impactful idea to a live product? Our next step was to get out of the building and test the idea. Get continuous feedback. Day 0: The Brief.

User Testing 79

User Testing Research Software Feedback Software Product Research 79

Gainsight

APRIL 8, 2020

This blog post is written by guest author, Steve Johnson, CEO and founder of Under10 Consulting and former VP and Founding Instructor at Pragmatic Institute. Steve is an author, speaker, and product coach, as well as co-creator of the popular product management and marketing frameworks from Pragmatic Institute and QuartzOpen.

Product Research 52

Product Research Travel Technical Review Document 52

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. So we surveyed and looked at trends that we saw through G2 Track.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Intercom, Inc.

DECEMBER 16, 2019

A survey from ITSMA and ABM Leadership Alliance found that 45% of marketers report seeing at least double the ROI compared to traditional marketing. Because ABM requires sustained, one-to-one relationships with customers, sales reps have to take a consultative approach to closing deals. Source: ITSMA and ABM Leadership Alliance ).

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. The Completed Launch Strategy.

Strategy 56

Strategy Development Product launches Advertising 56

Centercode

JULY 21, 2020

Read on to see the ways that the Centercode team showcases its passion for building better products. We’re passionate about bringing testing professionals together. Nowhere is this more obvious than events like the Delta Conference. The CV Industry. Our Customers. A team is more than the sum of its parts.

Feedback Software 52

Feedback Software User Testing Data Visualization Technical Review 52

Department of Product

MARCH 28, 2022

How to Keep on top of Trends that Matter to Product Managers Decide when to care about trends and when to sit back and watch what happens next Trends and the product lifecycle Imagine your product strategy stayed exactly the same for the next 10 years. What would happen? Others will fail. It’s impossible for one person to do.

Technical Review 52

Technical Review Technical Advisors Reporting Tools Data Visualization 52

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. Books for Product Managers.

Books 80

Books Blog Feedback Software User Testing 80

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Business of Software Conference

JUNE 21, 2019

“You’ve got a cool product, but nobody understands it. They compare your products with those that are nothing like it.” The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. Upcoming Events.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Title: Principal Product Marketing Manager.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Bain Public

MAY 24, 2019

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. . / How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Why product updates should be part of every all-hands meeting. Try it Free. Enterprise.

Feedback Software 65

Feedback Software Research Software Product Management Product Manager 65

Business of Software Conference

OCTOBER 11, 2023

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. But the chances of product team members getting a life-changing windfall are pretty slim. Surviving an acquisition: 9 tips for product managers. Try it Free.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Business of Software Conference

SEPTEMBER 7, 2022

Developer Productivity! Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. Remote-first. What is next?

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Transcript.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Gainsight

OCTOBER 7, 2019

In the last 12 months, we booked a ton of new customers and expansion deals, we’ve dramatically accelerated our product, grown our global employee base by 23% (now 668 Gainsters worldworldwide), our R&D team grew by 26% and is now a team 255 gainsters, and we hosted a sold-out conference for more than 5,000 people.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13