Consulting Examples Inbound Marketing 
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
The Product Coalition
JULY 16, 2023
One of the first things I did, for example, was to work with the salespeople on how to sell the product. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
NOVEMBER 20, 2018
Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
Intercom, Inc.
FEBRUARY 9, 2018
A frontline rep for inbound leads would spend most of their time triaging a ton of messages received through various channels. Sometimes this means you need to loop in an engineer or marketer. At Intercom, we aim to function more like a customer advocate and consultant. No wonder we got a bad reputation over the years.
Userpilot
NOVEMBER 17, 2021
By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. He kickstarted a successful career as an IT consultant, working with companies like Microsoft, Accenture, and Fidelity. But gaining acceptance from the market and acquiring customers is the bigger challenge.
Userpilot
OCTOBER 31, 2022
From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. User persona example. Optimize your marketing strategies. Example of a cancellation email.
Userpilot
JUNE 13, 2022
We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. Chaotic flow blog focuses on SaaS marketing, SaaS sales, SaaS metrics, and cloud computing.
Expert insights. Personalized for you.
162 
Let's personalize your content