Intercom, Inc.

JANUARY 16, 2019

and many more to talk about how they’ve built sales teams from the ground up. Taken together, their advice is a blueprint for how to build a modern sales team. If you want to understand how to build a great SaaS sales organization, you should read Mark Roberge’s The Sales Acceleration Formula. Decide on top-down vs. bottom-up.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Gainsight

JANUARY 18, 2021

He believes his job entails everything outbound through product marketing into the field organization. He started in investment banking and later found himself in management consulting at Boston Consulting Group (BCG). He wanted to understand their problems and how to identify potential solutions to those problems.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Intercom, Inc.

MARCH 10, 2020

A customer experience that isn’t anchored on a single set of values will quickly start to feel fragmented – especially when team members can’t readily consult one another when issues come up. We send automated outbound messages based on actions that the user has taken (or not). How to collaborate effectively if your team is remote.

Customer Experience 220

Customer Experience Customer Feedback User Testing Feedback Software 220

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. TLDR: How Lemlist created a community based on email sequence teardowns, went viral on social media, and now hit 3.5M

Research Software 62

Research Software User Testing Outbound Marketing 62

Mironov Consulting

DECEMBER 2, 2019

And since we’re unlikely to have anyone internally who’s successfully managed commercial software products through multiple releases, we’ll go outside to hire a seasoned, politically savvy product manager who already knows how to shepherd teams/products from concept to delivery. This is a big shift in time and emphasis. Sound Byte.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

JULY 19, 2021

How conversational support delivers value across your entire organization. In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

The Product Coalition

FEBRUARY 12, 2018

Imagine, you have to explain to your new colleague how to use your company software. software developers, IT consultants, product managers, marketers, designers, software trainers, teachers, and many more. What were some of the biggest challenges while building the product early on and how did you solve them?

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

Intercom, Inc.

NOVEMBER 7, 2019

So I spend my time hiring people, developing them into a fit on specific deals and also working on other graph levels such as packaging, pricing, how to go international, etc. How to creatively market a new category. And we also always thought about, “How can we have this physical touch point in this digital world?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

NOVEMBER 20, 2018

Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp. Alan Gleeson is a B2B Marketing Consultant based in London with a passion for helping SaaS businesses to grow.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Mironov Consulting

FEBRUARY 6, 2020

This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. But it’s more useful than just looking at quarter-to-date revenue and philosophizing about how to make that bigger. Apply your own best judgment.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

Q: How would you answer the “Tell me about yourself” question? One of the things I was taught very early on in business school was how to approach this question, and it transformed the way I thought about it. Q: How did you first hear about Exponent? Q: How did Exponent help with your interview process?

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

NOVEMBER 5, 2019

As you start to scale reps, whether it’s BDRs or SDRs or AEs, do people actually know how to best qualify things? I got off the flight, called them, and literally asked them, “How are you compensated? I’m just kind of blown away and we’ve been trying to figure out how to move faster.”

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

SEPTEMBER 8, 2021

I helped to build out our EDU org, our non-profit org, our SMB org, our compete programs, our outbound motion, and all of these things are actually all now full functions today at Slack. Do you have any advice for our listeners on how to choose their next role or company? In fact, we’ve just started building our outbound motion.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Bain Public

NOVEMBER 4, 2018

Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX). First address the emotional (What & How) Move on to the informational aspects. See presentation deck here: [link].

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Userpilot

NOVEMBER 6, 2020

comparison pages, and PDF ‘how-to guides’ for sales enablement. Be careful to understand the impact of this before you move your conversation marketing to Intercom – speak to their consultant before signing up. Video Tutorials, Video/Photo Editing – Filmora 9, Sendspark, Loom. Behavioral Emails.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

Userpilot

APRIL 30, 2020

SaaS product managers are also responsible for determining how to best allocate resources when developing or improving products. Overall, this involves deciding how to communicate the value of your products to your target audience—and determining the optimal approach to pricing your products, as well.

Reporting Tools 70

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 70

Intercom, Inc.

APRIL 9, 2020

How to deal with a support surge. We want to use outbound emails infrequently and wisely these days, but can you also present it on your website? Now they’re realizing they have to learn how to automate certain things or figure out ways of having online consultations and things like that.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

JULY 9, 2020

Google updates can put the SEO world into disarray, we hear from Kevin how he’s been impacted previously and how to mitigate against this in the future ( Spoiler: get ready to prune ). Atlassian does not have an outbound sales team. And I used to play with friends online in groups. Kevin: Yeah, that’s true.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

APRIL 30, 2020

SaaS product managers are also responsible for determining how to best allocate resources when developing or improving products. Overall, this involves deciding how to communicate the value of your products to your target audience—and determining the optimal approach to pricing your products, as well.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52