The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

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Product Innovation Educators

OCTOBER 14, 2024

He advises using AI as a starting point, but always reviewing and refining the output to ensure it aligns with product strategy and organizational goals. Market Research Techniques Brian explains how AI is revolutionizing market research, offering new ways to gather and analyze data.

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The Product Guy

FEBRUARY 18, 2017

Senior Product Manager @ BAM.ai (New York) Keywords: agile, data science, lean, roadmap, strategy [link]. Product Specialist @ Research Now (Plano, TX.) Keywords: Client Consulting , Online Business , Product Development [link].

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Mind the Product

FEBRUARY 5, 2019

For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? Implementing these changes doesn’t mean ignoring product/market fit input from sales, business, or marketing.

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Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

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The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. What strategies have worked for you?”

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UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021.

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Product Innovation Educators

JULY 29, 2024

This resistance to change is a significant hurdle in implementing more effective product innovation strategies. Researching Customers in the Remote Work Era As more work happens remotely, product managers face new challenges in customer research. Ulwick suggests moving from observation to focused interviews.

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Mind the Product

FEBRUARY 10, 2017

However, tools like Zintro offer a more cost-effective alternative for finding consultants who can help you with market research. Survey the Market. Getting a few hundred data points is better than nothing at all, and the data can be helpful for planning research interviews later. Cold Email People.

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Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

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Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. Have an integration strategy. Your job doesn’t end with the sale, though.

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Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

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Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Start from a Strategic, Customer-Centric Perspective.

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The Product Coalition

FEBRUARY 6, 2020

Among those who measure content marketing ROI (only 43% of respondents), between 59% and 84% of the leading companies note that they get excellent or very good results. Research over the past three years confirms that having a documented content marketing strategy is almost a recipe for success. Because speed matters.

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Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

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Userpilot

AUGUST 22, 2024

Maja is particularly known for her expertise in executing growth strategies that drive user acquisition, engagement , and retention. She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. million in growth capital.

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The Product Coalition

MARCH 24, 2021

This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Therefore, the product management team collected several ‘Target Customer Scenarios’ by interviewing internal employees and some available market research. Two Waves Book, 2020. (4) Wiley, 2010.

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User Testing Research Software User Friction Customer Experience 158

freshtrax

MAY 26, 2021

At btrax, we typically talk to two types of people when discussing Japanese market opportunities. Those who believe that a global strategy will work in Japan. Those who understand the landscape of the Japanese market and need to create a strategy specific to Japan. Japan is the 4th biggest market for Starbucks.

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Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. Product Tranquility , a consulting firm based in Austin, Texas. 2:05] What is product strategy? Dan is the founder of ?

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The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. TAM: The population of India is 1.4

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Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. Below, I’ll walk through the key ingredients of our new plans and pricing strategy, and how we got there.

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Intercom, Inc.

MAY 9, 2018

Market research. One interesting example: believe it or not, up until a couple of years ago Intercom did not have a company strategy. Anyone can hire (expensive) consultants to do that job. Financial modeling. Process hygiene. Product awareness. Quantitative analysis. Over time, Business Operations should cease to exist.

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User Testing Customer Experience Finance Research Software 182

Alchemer Mobile

JUNE 17, 2024

Alchemer Pulse has turned our research strategy on its head,” said John Pimm, Chief Operations Officer at International Research Consultants (IRC). Alchemer Pulse has turned our research strategy on its head,” said John Pimm, Chief Operations Officer at International Research Consultants (IRC).

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The Product Coalition

JUNE 22, 2020

Positioned as they are at the intersection of business strategy, customer experience and change, nobody is better qualified than product leaders to know. Market research, while still important, came in a distant third and the age-old practice of copying competitors fourth. Where are you finding new ideas?

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Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. She’s currently a consultant, speaker, and teacher in product management. How product strategy uses a company's vision to fuel profitability. CEO of Product Labs. Author of “The Build Trap”. How to create a scalable product organization.

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Intercom, Inc.

JUNE 30, 2022

She is the coauthor of Forms that Work: Designing Web Forms for Usability , and she’s been working as a survey consultant for companies and government agencies that want to improve the way they design their surveys.Creating winning forms and surveys has been top of mind for us lately. So, catching them in the moment is a great strategy.

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UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. Neuron Founded in 2016 in beautiful San Francisco (CA), Neuron is a UX/UI design and digital strategy agency serving San Francisco, New York, Boston, and Los Angeles. Fjord Fjord was founded in 2001 in Austin (TX).

Customer Experience 115

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Userpilot

JANUARY 14, 2024

They have more responsibilities and independence in setting strategy and making product decisions. Senior Product Managers are in charge of strategic decisions – they set the long-term product vision and strategy. The Product Manager is next on the ladder. They earn around $156k per annum. They earn around $201k/year.

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Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. To improve your homepage messaging and positioning strategy , you should: 1. Craft a strong marketing positioning statement. – Differentiate your product from the competition.

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Userpilot

JUNE 17, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a marketing analyst. A marketing analyst carries out market research to spot trends , monitor performance, and pinpoint opportunities for the company to grow.

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Userpilot

JUNE 27, 2024

In this article, we will outline the typical journey for a marketing analyst, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. The marketing analyst career allows for room for growth as your skillset and years of experience increase. What is a marketing analyst?

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ProductPlan

MARCH 5, 2021

In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Thus, attracting great junior talent and developing them is an effective strategy both from an output and budgetary perspective. Drive the strategy, tactics, and delivery timelines for your product area.

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The Product HQ

JUNE 1, 2024

That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light. A software product manager defines the product vision, strategy, and roadmap.

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Reporting Tools Research Software Feedback Software Analytic Tools 98

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. markets. Please contact us.

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DISQO

OCTOBER 24, 2019

It’s survival of the fittest for agencies and management consulting firms in 2019. Every one of the ‘Big Four’ consulting firms known for their accounting prowess are now seen as experts in digital. What many savvy consulting leaders continue to realize is that business models are evolving faster than ever. Outcomes Over Hours.

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