Consulting Marketing Outbound Positioning 
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
Intercom, Inc.
NOVEMBER 30, 2021
A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Business intelligence: Prodsight. Product feedback: Productboard. CRM: Salesforce.
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Mironov Consulting
SEPTEMBER 22, 2020
Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Here’s why….
Gainsight
JANUARY 18, 2021
He believes his job entails everything outbound through product marketing into the field organization. He started in investment banking and later found himself in management consulting at Boston Consulting Group (BCG). It’s a classic story of what management consultants do,” Chris said. “I That’s interesting.
Intercom, Inc.
NOVEMBER 20, 2018
Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
Mironov Consulting
NOVEMBER 10, 2016
As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Get Sales/Marketing/Support to express appreciation when things go well. Some Engineering teams are unmotivated, though.
Intercom, Inc.
FEBRUARY 5, 2019
You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Define your ideal customer profile.
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