Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Based in Montreal, Bain Public is a digital product consultancy. Company Description.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Mironov Consulting

DECEMBER 2, 2019

Changing how a product management team divides its work – and how it interacts with development/design/marketing groups – is as much about change management as org charts. No need for market validation, ROI calculators, competitive analysis, per-seat pricing models, or multi-release roadmaps. Incremental team by team?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Gainsight

JANUARY 18, 2021

He believes his job entails everything outbound through product marketing into the field organization. He started in investment banking and later found himself in management consulting at Boston Consulting Group (BCG). It’s a classic story of what management consultants do,” Chris said. “I That’s interesting.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Mironov Consulting

FEBRUARY 6, 2020

Companies in the foreign exchange markets make a lot of money. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

FEBRUARY 12, 2018

An entrepreneur running a remote team or dealing with customers and clients, busy blogger, web developer or marketer?—?everyone How is StepShot different from what already exists in the market? There’s no other tool on the market allowing its users to produce screenshot-based guides in PDF format so fast.

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Get Sales/Marketing/Support to express appreciation when things go well. Some Engineering teams are unmotivated, though.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Intercom, Inc.

JULY 29, 2021

But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

As an example, when I was interviewing with Amazon, I talked about my consulting experience and how coming from an industry where customer satisfaction is paramount to the survival of our business, I am already naturally bent towards thriving in an environment like Amazon, where customer obsession trumps everything else.

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. ”) They look at roadmaps from an account-level point of view more than a market-wide perspective. Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. Where Do Marketing and Sales Fit Into Product-Led Growth? Well…not exactly.

Reporting Tools 83

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 83

Bain Public

NOVEMBER 4, 2018

Instead, decisions are done by executives or a different function like sales and marketing. Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX). That’s project management.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. Where Do Marketing and Sales Fit Into Product-Led Growth? Well…not exactly.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Intercom, Inc.

JANUARY 16, 2019

It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. If you’ve established your market and have significant traction, organizing your teams into pods creates a highly flexible, agile salesforce that’s ready to meet a variety of challenges and pounce on new opportunities.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 19, 2021

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. Teams that benefit: Sales, marketing. Increased business efficiency (58%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. In fact, we’ve just started building our outbound motion. Pretty big growth. About four months ago, I came over to Webflow.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Dan: We do something similar, which is we start to segment the market. At Slack, our sales cycle is very consultative. They need to be the consultant.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

APRIL 9, 2020

It’s been awesome to see all teams – engineering, sales, marketing – jump in and really appreciate that. We want to use outbound emails infrequently and wisely these days, but can you also present it on your website? We’ve been just trying to share those fun posts and positive feedback out to the whole company.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245