Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Periodically, walk through the product-level roadmap and broad product strategy. What’s next? Why is it important?

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. ”) They look at roadmaps from an account-level point of view more than a market-wide perspective. Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Instead, decisions are done by executives or a different function like sales and marketing.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. it all “works”. Buying sales isn’t bad.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom. Also: it’s really curated.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely. You have to do it.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Mironov Consulting

DECEMBER 2, 2019

Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. Changing how a product management team divides its work – and how it interacts with development/design/marketing groups – is as much about change management as org charts. Incremental team by team? Optional participation?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

JULY 19, 2021

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. Teams that benefit: Sales, marketing. Increased business efficiency (58%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Mironov Consulting

FEBRUARY 6, 2020

Companies in the foreign exchange markets make a lot of money. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. Dan: We do something similar, which is we start to segment the market. At Slack, our sales cycle is very consultative. Dave: Yeah.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. Where Do Marketing and Sales Fit Into Product-Led Growth? Well…not exactly.

Reporting Tools 80

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 80

Userpilot

APRIL 30, 2020

As a SaaS product manager, you also play a key role in the marketing and sale of your products. In turn, your approach to marketing, sales, and the like will also need to quickly and continuously evolve, as well. Where Do Marketing and Sales Fit Into Product-Led Growth? Well…not exactly.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 71

Research Software User Testing Outbound Marketing 71

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. In fact, we’ve just started building our outbound motion. Pretty big growth. About four months ago, I came over to Webflow.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

APRIL 9, 2020

It’s been awesome to see all teams – engineering, sales, marketing – jump in and really appreciate that. This is a rapidly evolving situation in so many ways, so our strategies are also rapidly evolving. We want to use outbound emails infrequently and wisely these days, but can you also present it on your website?

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245