The Product Coalition

JULY 16, 2023

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

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Modus Create

FEBRUARY 4, 2021

The world of consulting is often associated with truckloads of jargon. Today, let’s simplify one such concept – digital transformation consulting. What Is Digital Transformation Consulting? What Is Digital Transformation Consulting? What Are the Four Areas of Digital Transformation Consulting?

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Consulting Reporting Tools Feedback Software Technical Review 98

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.

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Feedback Software Research Software Analytic Tools Product Strategy 225

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

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Consulting Research Software Reporting Tools User Testing 86

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

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Strategy Feedback Software Customer Experience Reporting Tools 197

The Product Coalition

AUGUST 25, 2020

Businesses must adopt digital transformation to stay competitive in the modern market landscape. As brands realize the paramount importance of innovation and digital disruptions, the popularity of digital transformation services and IT consulting is increasing. Win-Pro Consultancy Min. Win-Pro Consultancy Min.

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Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.)   But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    (And the 9000 things we won’t do.)  ” What To Do?

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The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

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Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

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Strategy User Testing Technical Review Software Review 212

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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The Product Coalition

AUGUST 6, 2020

As a Senior Solutions Consultant at Mixpanel , I speak with a lot of different organizations across sectors?—?and about their product and marketing analytics strategy. Frequently asked question: Which marketing channels are driving the most engaged users? and at various levels of maturity?—?about

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Intercom, Inc.

MAY 13, 2021

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend. What do I love?'”

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User Testing Customer Feedback Customer Experience Strategy 177

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Perhaps you worked on a digital strategy or an IT system change.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Perhaps you worked on a digital strategy or an IT system change.

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Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? These other teams sometimes have the skills to be true thought partners and business consultants, taking that pressure off of CS leadership. Your VP of CS?

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Reporting Tools Data Visualization Analytic Tools Marketing 105

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Assess how the market itself is doing.

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Product launches Strategy User Testing Product Research 111

Product Management University

FEBRUARY 21, 2024

Once you have a good handle on the above, you can formulate a great competitive strategy. Company Strengths If your competition is the biggest player in your market, they’ll say things like, “we have more customers than all of our competitors combined,” or “we process more transactions than anyone else in our market.”

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Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

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Product Innovation Educators

JANUARY 1, 2024

This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers.

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Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

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Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

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PMLesson's Ace the PM Interview

MARCH 26, 2020

Considering a career in management consulting or product management? Consultant Consultants are in the business of advising people in a specific field. Clients hire consultants when their businesses require assistance achieving a desired goal (eg. There may be a consultant out there who can help.

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The Product Coalition

JULY 28, 2020

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. Rafayel Mkrtchyan is a product management consultant who helps companies improve their product discovery and delivery processes. 45%, for B2B products it is 25%?—?55%, 55%, and for lead generation websites it is 30%?—?55%.

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User Testing Product Research Product Marketing Testing 119

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Gainsight

JULY 25, 2022

As the tech market enters a new phase, organizations are determining what’s important during the downturn—and what’s important to their customers. . Your people provide a meaningful consultative relationship. Great CS teams accomplish this at scale with both high-touch and digital strategies. Now that’s sticky.”.

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The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].

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Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. Product Tranquility , a consulting firm based in Austin, Texas. 2:05] What is product strategy? Dan is the founder of ?

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User Testing Marketing Research Software Product Research 62

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Amanda Ralph Product Management Consultant.

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Bain Public

FEBRUARY 13, 2023

During the in person workshop, Paul will lead a group of early stage startup founders through the process of revisiting and assembling their value proposition, establishing their product mission and strategies, and completing their product roadmap. He is a pro in injecting strategies and tactics to monetize his client's businesses.

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Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I started getting clients come to me, saying, what we want to do is a strategy session and I was like, I don’t do strategy. How are vision, strategy, and positioning related? It’s based on where we think the product and market will be at that point.

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Lenny Rachitsky

DECEMBER 29, 2023

He writes, consults, and teaches at the intersection of psychology, technology, and business. His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford’s Graduate School of Business and its Design School; and he has started and sold two startups since 2003.

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