PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).

Strategy 140

Strategy Product Management Product Manager Management 140

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

Naming 131

Naming User Testing Feedback Software Weak Development Team 131

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. But now, a great product launch is all about the bigger picture. In this context, your product launch strategy isn’t just a plan for launch execution. Assess how the market itself is doing.

Product launches 111

Product launches Strategy User Testing Product Research 111

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. The proposal resulted in approved funding by senior management.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? These other teams sometimes have the skills to be true thought partners and business consultants, taking that pressure off of CS leadership. Your VP of CS?

Reporting Tools 105

Reporting Tools Data Visualization Analytic Tools Marketing 105

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Weak Development Team Product Strategy Strategy Development 130

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. Since I deal with strategic consulting , many companies reach out to me when they start to think about next year, which happens sometimes in H2. That’s why the product strategy is so important?—?it

User Testing 128

User Testing Feedback Software Product Research Customer Feedback 128

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. No matter how fast you run, you will never reach it.

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product growth speakers.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. The Completed Launch Strategy.

Strategy 56

Strategy Development Product launches Advertising 56

Dear Strategy

APRIL 15, 2019

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . In Part 3 of this series, we explore the following question: . .

User Testing 40

User Testing Customer Experience Strategy Marketing 40

Mind the Product

SEPTEMBER 22, 2020

Adam’s Website – and his new consultancy, Approaching One. Product Work Beyond Product-Market Fit article. Chris Butler – Your Strategy is Too Sacred article . . * Follow Adam on Twitter , LinkedIn and YouTube. Initiative template for BLUF (Bottom Line Up Front ).

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Feedback Software Systems Review Consulting Article 188

The Product Coalition

JULY 2, 2023

Give you the theory but deal with reality and the real challenges that come with it in everything we do — our courses, the CPO Bootcamp , strategic consulting , and this blog. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies.

User Testing 111

User Testing Customer Experience Product Strategy UX 111

Userpilot

JUNE 20, 2023

In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

Framework 151

Framework Startups User Testing Onboarding KPIs 151

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 143

Product Research Customer Experience User Testing Entertainment 143

The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

User Testing 110

User Testing Customer Experience Webinar Consulting 110

Dear Strategy

NOVEMBER 24, 2019

Dear Strategy: “What is a strategy?”. What is a strategy?”. So, here’s the easiest answer I can give: Strategy is nothing more than a plan to achieve a goal. The framework that I teach through Strategy Generation Company has three main parts to it: Analysis – Understanding your market, industry, and business.

Strategy 52

Strategy Framework Blog Workshop 52

Actuation Consulting

SEPTEMBER 12, 2018

Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. It presents a 30,000-foot view of what you plan for the product to be in the future and its anticipated value.

Vision 40

Vision Strategy Development Document 40

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. How to create a scalable product organization.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. And guess what? You hope it’s enough.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. The difference between a product manager and product marketing manager is who they collaborate with, and how.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. I realized this only as my friend and I talked through strategies he might try.

Technical Review 159

Technical Review Product Management Product Manager Research Software 159

Mironov Consulting

MARCH 9, 2024

  To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.   So our product focus in Q2/Q3 is on TTV (time to value) and highlighting a customer’s first big success.   What About Our Customers?

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 98

Customer Experience User Testing User Friction Product Research 98

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Once you decide you need to recruit a product manager, who should it be?

Product Management 167

Product Management Product Manager User Testing Weak Development Team 167

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. They sell their products online and they use social media to promote them.

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Branding Product Management Product Manager Reporting Tools 123