Intercom, Inc.

MARCH 10, 2020

If you’re in the same boat as us, here are some strategies that we’re thinking about. A smart meeting strategy. A customer experience that isn’t anchored on a single set of values will quickly start to feel fragmented – especially when team members can’t readily consult one another when issues come up. Help Center.

Customer Experience 220

Customer Experience Customer Feedback User Testing Feedback Software 220

Intercom, Inc.

JUNE 8, 2021

We commissioned Forrester Consulting , an independent research firm, to learn more about how conversational support is changing the industry. Outbound messaging (70%). You can read the other posts in this series here. The key functionalities support leaders look for in a conversational support solution? Personalization (66%).

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 64

Research Software User Testing Outbound Marketing 64

Intercom, Inc.

OCTOBER 22, 2019

When you’re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play. At the director and VP level, you should be thinking about strategy and proactive, not reactive, work. 4 steps to stand out as a sales leader. Prioritize work that will move the needle.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Based in Montreal, Bain Public is a digital product consultancy. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Based in Montreal, Bain Public is a digital product consultancy. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Mironov Consulting

DECEMBER 2, 2019

Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. Introductory scrum books focus on transactional product activities – writing stories, re-ordering backlogs – assuming that product strategy and market insights magically arrive from outside. Incremental team by team?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

JULY 19, 2021

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. How conversational support delivers value across your entire organization.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. It’s a classic story of what management consultants do,” Chris said. “I

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Mironov Consulting

NOVEMBER 10, 2016

But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. Periodically, walk through the product-level roadmap and broad product strategy.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. That’s why it’s crucial to have an automation strategy to eliminate low-value work. At Slack, our sales cycle is very consultative.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. So of course we are doing corporate cards, basically smart cards.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. How did that process look?

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Mironov Consulting

FEBRUARY 6, 2020

This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. Our audience is large enough, and any one individual sale small enough, that we can run pricing or messaging or packaging experiments on live customers.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Go ahead and repeat your strategy, give people the information they need and fine-tune.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Mironov Consulting

DECEMBER 31, 2017

Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. I always apply my own judgment alongside numeric sorting, so I avoid algorithmic deep-dives with sales teams. Instead, I emphasize picking improvements that large numbers of customers have requested.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

SEPTEMBER 8, 2021

I helped to build out our EDU org, our non-profit org, our SMB org, our compete programs, our outbound motion, and all of these things are actually all now full functions today at Slack. In fact, we’ve just started building our outbound motion. And I actually don’t think that’s a good strategy.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

APRIL 9, 2020

This is a rapidly evolving situation in so many ways, so our strategies are also rapidly evolving. We want to use outbound emails infrequently and wisely these days, but can you also present it on your website? We’re doing that at the support frontline level. We’re also doing that at the manager level.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

APRIL 30, 2020

Rather, product-led growth has proven to be an incredibly effective strategy for acquiring customers, keeping them onboard, and generating maximum value from them over time. However, the way in which you approach marketing and sales as a PLG-focused organization certainly differs from the traditional approach.

Reporting Tools 73

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 73

Userpilot

NOVEMBER 6, 2020

Seeing that is critical before creating your Product Adoption Strategy. Be careful to understand the impact of this before you move your conversation marketing to Intercom – speak to their consultant before signing up. Behavioral Emails.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Userpilot

APRIL 30, 2020

Rather, product-led growth has proven to be an incredibly effective strategy for acquiring customers, keeping them onboard, and generating maximum value from them over time. However, the way in which you approach marketing and sales as a PLG-focused organization certainly differs from the traditional approach.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52