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The Accidental Product Manager
FEBRUARY 5, 2024
Products made for older customers are getting a makeover Image Credit: Katie Mims Who do you sell your product to? Is there a possibility that your product is being used by older customers? If this is the case, what you have done to make it easy for them to use your product?
The Accidental Product Manager
FEBRUARY 12, 2024
The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit.
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The Accidental Product Manager
FEBRUARY 26, 2024
The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. These days, that can be very difficult to do.
The Accidental Product Manager
JANUARY 15, 2024
Product managers are getting ready to make a big bet on the hot market for cold storage. Product managers are getting ready to make a big bet on the hot market for cold storage. Product managers are preparing to spend $500 million to build 10 to 15 refrigerated warehouses across the U.S.
The Accidental Product Manager
DECEMBER 11, 2023
Schick product managers have a plan to win more customers Image Credit: Tom Fassbender So just exactly how much time do you spend each day thinking about shaving? What’s even worse, from a shaving product manager’s point-of-view is that we probably spend even less time thinking about the equipment that we use to shave with.
The Accidental Product Manager
SEPTEMBER 4, 2023
For the past few years the product managers at the big drug store chains have been struggling. What these product managers need is a new way to get people to want to come to their stores. What these product managers need is a new way to get people to want to come to their stores.
The Accidental Product Manager
DECEMBER 18, 2023
If you are like most of us, you can accomplish most things: sending email, attending a Zoom meeting, making a doctor’s appointment, etc. As the number of senior computer users continues to grow, this is opening a brand-new market that product managers are trying to determine how best to fill.
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