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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

Understanding how user personas, department personas, and buyer personas impact each other will help you develop a better product and a better marketing strategy for your products. And finally, we’ll look and B2B buyer personas and the role they play in product development. What is a User Persona? Types of User Personas.

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Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits?

Product Talk

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” If you missed the first one on product success and team satisfaction , be sure to start there.

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Usersnap

In short, the CPO oversees all aspects of a product’s vision, design, and development. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! How Much Does a Chief Product Officer Earn? What Is a Chief Product Officer? . of a Chief Product Officer.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. If you’re a senior engineer and want to further your career, what skills should you develop?

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Product Managers: Learn How To Manage Your Product Leadership Team

Bain Public

Over the last decade, there has been advancements in the product world where the CEO is no longer the only one who calls the shots; now, there is a Product Leadership Team (PLT) who is supposed to work collaboratively with the product manager on defining the next set of features of a product.

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Product Management Skills: Influence Without Authority

The Product Coalition

As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. Influence without authority is the skill of driving product development and ‘telling people what to do’ without formally being authorized to do so.

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Transitioning from Software Engineer to Engineering Manager

PMLesson's Ace the PM Interview

These are: Managing technical team members Managing technical development (pushing product design, driving the development cycles, establishing strategy, and help solve technical challenges) SWEs who transition into EM may find that their time is spent differently in management than their IC days.