Course Differentiation Product Marketing User Friction 
Product Management University
JANUARY 3, 2023
Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Research Your Target Customer. Learn as much as you can about your prospective customer.
Userpilot
OCTOBER 16, 2022
A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. Then map out their pain points and figure out how to address them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Userpilot
JUNE 20, 2023
In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. A minimum viable product (MVP) is a version of the product with only core features. What are the product goals?
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?
Userpilot
OCTOBER 13, 2022
Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.
Userpilot
OCTOBER 25, 2022
Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.
Expert insights. Personalized for you.
130 
Let's personalize your content