Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Management University

APRIL 8, 2024

We’re going to deliver [product solutions] that we’ll build or acquire… Over the course of [timeline]… To help organizations in [market segments]… Accomplish [quantifiable business goals] by… Solving/eliminating [business problems/obstacles]. The [projected cost] will be… And we expect [projected revenue by market segment].

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 85

Product Research User Testing Feedback Software Research Software 85

Userpilot

OCTOBER 16, 2022

Next, remember to keep your vision at the center of your product enhancements. Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Continue to test the strength of your product-market fit. Want to collect user feedback to build products that delight?

User Testing 99

User Testing Feedback Software Research Software Customer Experience 99

ProductPlan

JUNE 5, 2020

Here’s even more good news: There are many product management certifications and courses available today. 4 Product Management Certifications That Are Worth Your Time. Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition.

Certifications 105

Certifications Customer Experience Artificial Inteligence Product Management 105

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

Analytic Tools 117

Analytic Tools Research Software Data Visualization Technical Review 117

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. Of course what you emphasize depends on your background. And of course, this is another thing that would make you a dinner party jerk. And of course financially there is upside.

User Testing 108

User Testing Product Research Testing Startups 108

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan. Will it increase engagement with our products, and therefore reduce churn?

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Product differentiation strategy.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

User Testing 92

User Testing Product Research Framework Feedback Software 92

Haines-Group

OCTOBER 30, 2023

Of course, this offers only the customer’s perspective, not your relevant business goals and parameters, thus KANO can’t serve as your sole prioritization scheme any more than can MoSCoW. Reverse (These are product features or attributes that actually diminish the customer’s assessment of the product.)

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Amplitude

FEBRUARY 1, 2021

Your product positioning should focus on what differentiates your product from those competing products or services. If there’s something your product does demonstrably better, use the benefit(s) derived from that feature as a key component of your launch strategy.

Product launches 112

Product launches Strategy User Testing Product Research 112

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

OCTOBER 21, 2022

Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. A product’s UI is not always enough to drive feature adoption.

Feedback Software 67

Feedback Software Analytic Tools Research Software User Testing 67

Userpilot

JUNE 20, 2023

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Look at how they price and market their product. Fake door test for product idea validation.

User Testing 85

User Testing Product Research Feedback Software Customer Feedback 85

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Ask Benny

JANUARY 25, 2020

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Especially if you start growing and suddenly need to scale fast.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Especially if you start growing and suddenly need to scale fast.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

The Product Coalition

JANUARY 16, 2022

Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

Roadmap 153

Roadmap Data Visualization Customer Experience User Testing 153

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Your unique value proposition.

Product launches 85

Product launches User Testing Product Research ChatGPT 85

Mironov Consulting

MARCH 9, 2024

One technique that I teach in my product courses/workshops is something I call “count the digits.”  We won’t be accurate, of course, but we’ll be able to sort huge from tiny with a bit of practice.    (And we’ll be speaking the language of money , not technical processes.)

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest.

Demo 130

Demo B2B User Friction Customer Experience 130

Ask Benny

JANUARY 25, 2020

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Especially if you start growing and suddenly need to scale fast.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Especially if you start growing and suddenly need to scale fast.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. If product vision is the goal, product strategy is the plan to its realization. Product Success: align product strategy with product vision.

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

BrainMates

MAY 28, 2019

Understanding that product management is not a one person job, SnapComms CEO Chris Leonard and 11 employees, who hailed from customer service, engineering, marketing and sales, attended the Brainmates’ Essentials of Product Management course to start the company product management journey together.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

DECEMBER 5, 2019

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Especially if you start growing and suddenly need to scale fast.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

You build the minimal capabilities to allow you to get into a product-market fit. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution. Especially if you start growing and suddenly need to scale fast.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Business of Software Conference

SEPTEMBER 1, 2022

At first, like many organizations trying to target higher value customers with more complex requirements, it was difficult to develop a product and approach that met their needs but there was clearly a market that was worth pursuing. Can we test the market without committing to build a significant new product?

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Mixpanel

MARCH 11, 2024

It wasn’t really my intention to have the newsletter focus on those, but over the course of the first handful of posts, I wrote a couple of things that were kind of like that, and those tended to be the things that people read. I never did any writing in Silicon Valley until the Mode stuff. Try it for free.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Userpilot

NOVEMBER 14, 2022

When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. Incremental innovation will help you add value to the product and avoid product parity. What about product strategy? Product plan vs go-to-market (GTM) plan.

Product Research 94

Product Research User Testing Research Software Onboarding KPIs 94

Dear Strategy

OCTOBER 15, 2018

The reasons for this are twofold: 1) It is difficult to patent software solutions, so imitation is a fairly commonplace occurrence in the software space, and; 2) The development process moves really fast, making it difficult to enjoy any level of dominance based purely on feature differentiation for too terribly long. Online Course Hosting.

Technical Review 53

Technical Review Technology Strategy User Testing 53

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64