Remove Course Remove Inbound Remove Naming Remove Positioning
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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

The answer is, of course, yes?—?most There are two ways to do that: Positive motivation : explain to them why growing is good for them. Or how working on outbound product management would make them better inbound product managers. most of us didn’t start as product managers?—?so so I decided to dig deeper into the question.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Of course, this doesn’t mean shutting down all your channels, crossing your fingers, and hoping for the best. ” No inbound chat, no inbound email.

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. They built a free business name generator that business owners can use to find an available company name. If you don’t nail the key elements, you risk not getting a positive ROI from your investment.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs. Final Thoughts.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. Nico: Of course. So of course we use LinkedIn, we use social selling, we use email, we use calls, etc. So of course we are doing corporate cards, basically smart cards.