BrainMates

SEPTEMBER 19, 2022

This team structure does depend on the current objectives and needs for that specific product, such as increasing employee engagement or getting to product market fit for a specific industry. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Product Research 93

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. Nico: Of course.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it.

Research Software 83

Research Software Engineering User Testing Marketing 83

Userpilot

JULY 2, 2022

This urgency will push them to learn about your product, start using it and make a decision quickly. A 15% conversion rate is okay if you’re new in the market and probably haven’t nailed product-market-fit yet. What is a good SaaS trial conversion rate? However, the industry average is 25%.

Analytic Tools 108

Analytic Tools User Testing Customer Experience Data Visualization 108

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Pragmatic Marketing

MAY 23, 2017

CEOs manage down; product managers influence across and up. Any power or influence product managers exert is based on their product, market or business expertise. The second misconception is that “CEO of the product” describes the reality of the product management function at most companies today.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 74

Feedback Software User Testing Strategy Onboarding KPIs 74

Userpilot

APRIL 22, 2024

This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Book a demo today !

Feedback Software 84

Feedback Software Product Research Customer Experience Strategy 84

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 92

Onboarding KPIs Roadmap Marketing Feedback Software 92

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in!

Branding 91

Branding Analytic Tools Feedback Software User Testing 91

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Brian Balfour

OCTOBER 13, 2017

In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.

Framework 111

Framework User Testing Customer Experience Inbound 111

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Strategy first, technology second. But here’s the thing: a tool is not a strategy.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. You can always feel product-market fit when it is happening. It contains 1. Where will you play?

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. A robust SEO and keyword research strategy is a must to ensure steady traffic to your website.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. I love building products, building teams, building companies. Short on time?

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 66

Research Software User Testing Outbound Marketing 66

Business of Software Conference

NOVEMBER 19, 2019

So this is me when I went to Disney with Greg who was 5 years old (he’s 16 now) and we just walked through the golden gates of Disneyland and of course as you know if you’ve been there as you walk down main street there’s a whole load of candy stores, temptations. We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. There are, however, a few fundamentally flawed assumptions built into the product owner role that experienced product managers immediately spot. Spotting fundamental flaws.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. To talk more about what modern engagement looks like, let me turn it over to Des Traynor, our Co-founder and Chief Strategy Officer to discuss industry trends and our core beliefs at Intercom.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118