Roman Pichler

JULY 8, 2024

2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have. Decisions related to a new or significantly changed strategy have a very high impact.

Roadmap 270

Roadmap Product Strategy Strategy Weak Development Team 270

Product Innovation Educators

JANUARY 6, 2025

The path from IC to Chief Product Officer isn’t just about gaining more responsibility it’s about transforming how you think about product development, team leadership, and business strategy. However, she still needed to learn the company’s products, technology, and internal language.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. The result?

Product Strategy 176

Product Strategy Strategy Product Research User Testing 176

Product Innovation Educators

DECEMBER 16, 2024

B2C) Align roadmap structure with development methodology Balance customer needs with development capabilities Maintain appropriate levels of flexibility based on market type Understanding these contextual factors helps product managers create more effective roadmaps that better serve both their organization and their customers.

Research Software 266

Research Software Feedback Software User Testing Product Research 266

Productside

MARCH 18, 2025

Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year. Scaling is about strategic focus.

User Testing 177

User Testing Product Marketing Marketing Customer Experience 177

Productside

MAY 20, 2025

Productside | Product Management Courses & Training Why AI Product Management Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. Theyre the ones getting promoted, pulled into strategy conversations, and trusted to lead. Explore the course.

Certifications 156

Certifications Product Research Product Manager Product Management 156

Productside

APRIL 15, 2025

Productside | Product Management Courses & Training Product Leadership, Rewritten: Season 3 Collection of Productside Stories What Todays PMs Need to Lead Tomorrows Teams Product leadership isnt standing still. Neha Bansal on the rise of product ops and how it unlocks clarity, consistency, and momentum.

Leadership 177

Leadership Engineering Product Strategy Strategy 177

Productside

MARCH 3, 2025

Days 3160: Align Strategy and Team 3. Recommended Templates Product Strategy & Roadmap Review : Uncover your biggest alignment gaps. Handling Tensions & Growth Q : We had a new product built in silos, zero product engagement. Theyll see your team as a strategy engine, not overhead.

Product Research 177

Product Research Feedback Software Product Manager Product Management 177

Folding Burritos

DECEMBER 4, 2019

Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. The one I use most is this: a strategy is what we choose to do. In other words, the strategy should define how important each goal is, relative to others. A simple representation for our product strategy.

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

APRIL 4, 2023

For example, ensure that the individual’s role and responsibilities are clear; help the person grow as a product professional, be it by coaching and mentoring them or by encouraging them to attend training courses; offer clear and helpful feedback and hold them accountable for meeting agreed goals.

Feedback Software 365

Feedback Software Reporting Tools Customer Feedback User Testing 365

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

Product Strategy 148

Product Strategy Strategy Product Research Data Visualization 148

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Of course, they wouldn’t have been able to achieve it if they were a new streaming service entering the market.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Productside

APRIL 9, 2025

Leadership Means Building the Right Mindset Joeri frames transformation as a product in itselfone that needs strategy, sponsorship, and customer buy-in. He challenges product leaders to stop thinking of change as a side project and start treating it like any other product rollout. Transformation is a product.

Data Visualization 177

Data Visualization Customer Feedback Product Research Analytic Tools 177

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 158

Product Strategy Roadmap Strategy Vision 158

Roman Pichler

SEPTEMBER 2, 2020

If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. Additionally, you should be confident that your strategy is correct, and you should have data to support your view.

Healthcare 78

Healthcare Roadmap Product Strategy Strategy 78

Productside

JULY 10, 2025

Productside | Product Management Courses & Training Ctrl + Alt + PM: AI-powered Product Management Your product management laptop keeps freezing. Strategy: Outcome over Output Roadmaps crowd-sourced from stakeholder wish lists = strategy theater. Strategy prompt “Act like my product-strategy coach.

Product Research 120

Product Research Product Manager Product Management Data Visualization 120

Mind the Product

AUGUST 10, 2022

To help product managers build a deeper knowledge of and experience with product-led tactics, we worked with our friends at Pendo to create the Product-led Certification Course: a three-hour, self-paced course that teaches the fundamentals of being a product-led organization and specific tactics you can start implementing at your own company. [.]

Certifications 207

Certifications Product Manager Product Management Management 207

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 147

Product Strategy Strategy User Testing Weak Development Team 147

Sachin Rekhi

AUGUST 23, 2022

When looking back at Sales Navigator, its the most successful new product I've gotten to build, now generating over $1 billion in annual sales for Linkedin. In this new course, we introduce the Deliberate Startup methodology , a modern approach to finding product/market fit that solves the top challenges with the Lean Startup.

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 310

Customer Experience Product Research Technical Review Data Visualization 310

The Product Guy

NOVEMBER 7, 2016

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at Digital Ocean , as well as to our other sponsors, Yext , BKLYN , InVision , SUMMIT , Balsamiq Studios and Sunshine Suites. Interested in becoming a sponsor or host of The Product Group? contact me.

Naming 312

Naming Events Product Strategy Strategy 312

Roman Pichler

JANUARY 11, 2022

I’ve chosen quarters in the sample roadmap above, but you can use shorter time frames, of course, if you can meet your learning goals more quickly. For the first two quarters, the area is strategy; for the last two, it is leadership. The third row contains the most important information. It lists the learning goals you want to achieve.

Roadmap 374

Roadmap Weak Development Team Customer Experience Leadership 374

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Who Are the Courses For? Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.

Product Manager 130

Product Manager Product Management Certifications Customer Experience 130

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? It is too risky.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Roman Pichler

MAY 5, 2020

Referring to people as product owners who do not manage a product and do not exercise the right ownership is wrong in my mind: It creates confusion and it sets wrong expectations: Someone who owns a product part cannot take on the responsibility of maximising the product’s value and achieving product success.

Feedback Software 393

Feedback Software Product Research Weak Development Team User Testing 393

The Product Coalition

MAY 10, 2023

Measuring and analyzing product metrics provides insights into how your product is being used, identifies areas for improvement, and helps you make informed decisions to optimize performance. 1: User Engagement Metrics User engagement metrics are used to measure the level of user interaction with a product, service, or platform.

Onboarding KPIs 147

Onboarding KPIs Data Visualization Feedback Software Research Software 147

Productside

MAY 15, 2025

Productside | Product Management Courses & Training Writing Effective Product Requirements to Drive Outcomes Most product managers dont set out to write bad requirements. So the team builds it without questioning whether it fits the strategy or delivers value to the customer. Theyre under pressure to deliver.

Product Research 156

Product Research User Testing Webinar Weak Development Team 156

Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Roman Pichler

MARCH 9, 2021

I find, however, that a product goal is best used to describe a specific and measurable benefit or outcome a product should create in the course of the next two to six months. What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals.

Product Goals 402

Product Goals Weak Development Team User Testing Vision 402

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.

Feedback Software 285

Feedback Software Analytic Tools Data Visualization Research Software 285

The Product Coalition

NOVEMBER 12, 2024

You use them to take a fresh look at something that might feel overwhelming or vague — whether it’s a roadmap or a strategy — and start with what’s truly essential. Because when we don’t ground our roadmaps in the fundamentals, things can quickly go off course. Where We Went Wrong The product was in disarray. Does it make sense?

Roadmap 111

Roadmap Automotive Product Research Feedback Software 111

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” This should be captured in your company strategy—again, where you will play, how you will compete, and why you will win.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Roman Pichler

JULY 20, 2016

You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. I like to use my Product Vision Board to develop a valid product strategy. This would turn your product roadmap into a feature soup, a random collection of features.

Roadmap 370

Roadmap Agile Technical Review Weak Development Team 370

Roman Pichler

SEPTEMBER 19, 2016

You can, of course, combine Scrum and Kanban. You can also use Kanban for product discovery and strategy validation activities, as I recommend in my book Strategize. The book discusses the product life cycle model with its impact on product strategy and it shows how Kanban can be used for strategy validation.

User Testing 316

User Testing Product Research Customer Experience Customer Feedback 316

The Product Guy

NOVEMBER 21, 2018

Guest Post by: Lee Atkins (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. One method that Product Managers are turning too is the Customer Advisory Board. Get permission first of course.

User Testing 348

User Testing Customer Experience Customer Feedback Product Research 348