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Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.

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The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

Product Talk

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

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Building Skills: Setting Pilot Teams Up for Product Operating Model Success

Product Talk

We explored a few characteristics to look out for when selecting your pilot teams, including the relationships among the team members, their mindset and willingness to learn, and their access to customers. They’re not talking to customers regularly. I know you teach and designed our Defining Outcomes course.

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How Product Management Strategy Turns Struggles into Structure

Productside

Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. Customers were disengaged. But growth stalled.

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Scaling Smarter: Rachel Owens on Refining Product-Market Fit and Unlocking Growth

Productside

Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this episode of Productside Stories, our host Rina Alexin talks to Rachel Owens , product executive and growth expert.

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Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

As you collect customers’ stories, you are going to hear about countless needs, pain points, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. Each gap represents an opportunity to serve your customer. But our job is not to address every customer opportunity.

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Product Manager Demos – 3 Reasons They Have To Be Great

Product Management University

Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences. It connects the product to desired customer outcomes and pain points and builds excitement across the organization. Heres why it matters: 1.

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