Product Management University

DECEMBER 2, 2022

Understanding how user personas, department personas, and buyer personas impact each other will help you develop a better product and a better marketing strategy for your products. And finally, we’ll look and B2B buyer personas and the role they play in product development. What is a User Persona? Types of User Personas.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Intercom, Inc.

AUGUST 15, 2018

He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. I hosted Nick on the podcast, where we discussed the differences between management and leadership, fostering diversity in tech, and more.

Engineering 141

Engineering Leadership CTO Coach Feedback Software 141

TechEmpower - Product Management

AUGUST 21, 2023

We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. The explanation from software leadership is often unsatisfying or unclear. These are classic inflection points for a development team. But as you’ve grown, it’s become cumbersome and constraining.

Technical Review 104

Technical Review Software Review Development Team Review Systems Review 104

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

The Basics of Product Management

JUNE 14, 2020

Not every company has the position of a Chief Product Officer (CPO). In some companies, product management roles up to the CTO (Chief Technology Officer). In some other companies, product management (along with project management), roles up to the CIO (Chief Information Officer).

CTO 52

CTO Product Management Product Manager Management 52

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Signup to be a Mentor Today! View the live stream….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? Keren: Well, at Darrow we develop what is regarded as a go-to platform for plaintiff lawyers that want to expand their practice. With the platform we harness AI technology to discover meritorious cases. Make sure “non-developer” roles also share their part.

Research Software 137

Research Software Reporting Tools Product Research User Testing 137

Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. The disruptive growth approach focuses on gaining market leadership with a lower-cost product, which will help capture new customers. The main goal of a disruptive SaaS growth strategy is to give your company fast market leadership and the competitive edge. Make sense of your data 2.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Modus Create

FEBRUARY 24, 2020

And InVision’s The New Design Frontier report on design maturity found that organizations with high-performing, mature design teams “are more likely to see cost savings, revenue gains, productivity gains, speed to market, and brand and market position improvements through their design efforts.” Get Involved with Research.

User Testing 106

User Testing Product Research Customer Experience CTO 106

PMLesson's Ace the PM Interview

MAY 14, 2021

An engineering management position is not on the typical path of an individual contributor (IC) software engineer. For instance, what objective metric is there to measure the weight of your leadership or communication skills? But these new opportunities come with significantly more work and responsibility than any IC position.

Software Engineering 92

Software Engineering Engineering Reporting Tools Feedback Software 92

Mixpanel

FEBRUARY 16, 2024

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. Here are a few ways we do it.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

PMLesson's Ace the PM Interview

JANUARY 18, 2022

Job Responsibilities and Duties First and foremost, the most entry-level product manager position, besides interns , are associate product managers. They are tasked with handling smaller or more focused aspects of product development. Using this data, APMs can help influence the product development roadmap, if need be.

Product Management 52

Product Management Product Manager Data Visualization Reporting Tools 52

Business of Software Conference

MARCH 11, 2021

April Dunford: Positioning for growth – How to make complex products obviously awesome Everyone thinks they know what positioning is. Greg Baugues, Twilio: Developers and Depression Without being dramatic, a talk that has literally saved lives. This will make you reconsider. A masterclass from a maestro.

CTO 52

CTO User Testing Customer Feedback Customer Experience 52

Modus Create

MARCH 3, 2020

Antonio Piraino, CTO at Sciencelogic. Bobby Tahir, CTO at Hobsons. Team development is hard. Several executives shared topics that come up frequently in their experience, including remote work, incentivizing professional development, and unlimited time off. The role of leadership in teams was also discussed.

Technical Review 52

Technical Review Feedback Software CTO User Testing 52

Intercom, Inc.

JANUARY 27, 2022

More, while women have been taking more and more jobs among top technology executives, at big U.S. firms, only 18% of chief information officers or chief technology officers are women. Niamh O’Connor: You mentioned the positives that can come from it. Liam Geraghty: Yeah, Lu Borko.

Research Software 138

Research Software Engineering CTO Definition 138

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. First off, product management is very communication and leadership oriented. In terms of demonstrating leadership, look to your extracurricular activities.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

The Product Coalition

DECEMBER 19, 2021

Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Most companies hire a product manager (and other positions) too late. It takes time, but from my experience, great people are quick learners, so that it could turn into a positive ROI quickly.

Product Management 166

Product Management Product Manager User Testing Weak Development Team 166

The Product Coalition

SEPTEMBER 29, 2020

As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. Influence without authority is the skill of driving product development and ‘telling people what to do’ without formally being authorized to do so.

Product Management 184

Product Management Product Manager Data Visualization Weak Development Team 184

Gainsight

OCTOBER 22, 2020

Founded in 2006 by Brian Halligan , Chief Executive Officer, and Dharmesh Shah, Chief Technology Officer, Hubspot is headquartered in Cambridge, Massachusetts, with offices and customers worldwide. “There’s no one path into a PM position, Nick said. It’s a true story!”

Feedback Software 52

Feedback Software CTO User Testing Customer Feedback 52

Mironov Consulting

JUNE 27, 2019

That maps to titles like Director of Product Management, Group Product Manager, VP of Products, or Chief Product Officer. There may also be some designers or a few developers reporting into such roles, but I’m focused away from CTO and VP Engineering roles where the majority of staff are developers. .

CTO Coach 108

CTO Coach Onboarding KPIs User Testing Customer Experience 108

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

BrainMates

JULY 3, 2018

Planning the design and development of new products or features. Working with teams to develop new products or features. You plan for the future and participate in the details of product design and development. Associate Product Manager (APM) is an entry-level position, usually reporting to a more senior Product Manager.

Reporting Tools 70

Reporting Tools Product Management Product Manager Research Software 70

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

DISQO

DECEMBER 22, 2018

In December, we hosted our inaugural event in Chicago to celebrate the opening of our regional office there. The keynote speaker and panelists featured entrepreneurs and technologists who bootstrapped and hustled their way toward developing innovations for underserved markets and life-threatening situations.

Fractional CTO 40

Fractional CTO Technical Review Airlines Systems Review 40

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. First off, product management is very communication and leadership oriented. In terms of demonstrating leadership, look to your extracurricular activities.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

DISQO

DECEMBER 22, 2018

In December, we hosted our inaugural event in Chicago to celebrate the opening of our regional office there. The keynote speaker and panelists featured entrepreneurs and technologists who bootstrapped and hustled their way toward developing innovations for underserved markets and life-threatening situations.

Feedback Software 40

Feedback Software Fractional CTO Technical Review Airlines 40

DISQO

DECEMBER 22, 2018

In December, we hosted our inaugural event in Chicago to celebrate the opening of our regional office there. The keynote speaker and panelists featured entrepreneurs and technologists who bootstrapped and hustled their way toward developing innovations for underserved markets and life-threatening situations.

Feedback Software 40

Feedback Software Fractional CTO Technical Review Airlines 40

Usersnap

JANUARY 12, 2022

Ever wonder what a chief product officer is up to? Well, the CPO position has certainly grown and evolved over time. In short, the CPO oversees all aspects of a product’s vision, design, and development. of a Chief Product Officer. It’s the CPO’s job to make sure that impact is positive.

Research Software 52

Research Software Feedback Software Analytic Tools Fractional CTO 52

The Product Guy

MARCH 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Mironov Consulting

JANUARY 17, 2019

I work with a lot of CEOs, usually as an advocate for better product and development organizations. Many CEOs tell me that they (personally) are the best-informed people within their companies about what customers need , and they (personally) are best positioned to drive decisions on product priorities.

User Testing 97

User Testing Customer Feedback Customer Experience CTO Coach 97

Userpilot

MARCH 7, 2024

of leadership roles. Also – a study by Paychex from December 2018 found that 33% of women in technology have considered changing careers because of male colleagues. I wanted to learn more about what challenges are deterring women from entering leadership career paths in tech. Again…Why? Else : “Yeah absolutely.

Technical Review 105

Technical Review CTO Coach Startups Feedback Software 105