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Welcoming new senior leaders to Intercom

Intercom, Inc.

We’re serving as the crucial communication layer, allowing businesses to develop and maintain fruitful relationships with their customers, and we’re redefining how businesses and customers communicate online. Welcome Anna Griffin, Chief Marketing Officer. Welcome Sanj Bhayro, VP, EMEA Sales.

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Is This the End of Customer Success Software as We Know It?

Gainsight

The critical role played by customer success (CS) teams is well known, as is the importance of the customer success software powering these teams. But, could thinking about customer success software as a category be leading us down the wrong path? Understanding the Customer Success Software Market.

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Introducing the Bain Public SOAP™ Product Leadership Framework. A Practical Definition.

Bain Public

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. These are the directors, VPs, and C-level leaders who have the mandate of delivering digital product solutions for years to come. Let’s look at the different parts of the system up close.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers. Product marketing resources include different formats, from video content to podcasts, blogs, and best tools.

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The Activities of a Strategic Product Manager

ProductPlan

You must elevate these business-critical strategic components of your product leadership role into your schedule on a regular–even daily–basis. Positioning. Customer communication/experience. Customer interviews. Product strategy. Product development. Product launch. Market research. Sales support.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

It’s Mark Littlewood, from Business of Software. attendee from Businesses of Software Conference, both US, Europe and online. And I was a software developer before. So, I had been building all my own software to run these ad networks. And then in 2010, we got our first customer. Transcript. 2:43 Mark: Yeah.

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

No software developer wakes up in the morning excited to write a bunch of code that will be re-written a few sprints later. When a customer has a feature idea, it’s not really because they want that particular feature. But most of your customers probably aren’t product managers. Why do product teams become feature factories?