Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Marketing resource management covers everything, from project planning to budget tracking, scheduling, workflow management, collaboration, etc.

Analytic Tools

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Intercom, Inc.

MAY 8, 2018

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. Position #2 Content Showcase app, linking to our product tours. Position #3 Mailchimp Capture app to capture blog subscribers. Define your goals.

Messaging

Intercom, Inc.

DECEMBER 21, 2021

“We have accelerated through many years of progress as if we’re living in a time-lapse” Business is increasingly conducted online, and customer communications are undergoing a massive transformation as customer expectations change. We hit a huge milestone as our ARR grew well past $200M. Thoughts on innovation.

Customer Communications

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers.

Feedback Software

Userpilot

AUGUST 27, 2024

TL;DR A customer service representative acts as a liaison between a company and its customers by providing information and resolving issues. In the SaaS industry, they help users navigate software applications, troubleshoot technical issues, and drive product adoption. Book a demo to see it in action!

Data Visualization

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? Product Manager user persona example by Userpilot.

Research Software

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing

Userpilot

SEPTEMBER 30, 2024

It makes your communication more relevant and impactful, fostering a stronger emotional connection with your brand. Plus, knowing what customers want helps with better brand positioning, leading to increased engagement and conversion rates. through surveys, interviews, and other Voice of Customer research.

Messaging

Userpilot

JUNE 24, 2021

If your SaaS company is starting to see some traction, you’ve probably considered working with an onboarding platform in order to reduce Time To Value (TTV) for your users. But the million-dollar question is: which onboarding platform should you choose? What is an onboarding platform? Onboarding platform example #1: Userpilot.

Analytic Tools

Userpilot

AUGUST 29, 2022

Customer sentiment is how your customers feel about your products, services, and or your brand in general. These are the emotions that your brand evokes, and they can be positive, negative, or neutral. Sentiment analysis helps determine customer sentiment with accuracy. What is customer sentiment in SaaS?

Feedback Software

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?

User Testing

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Userpilot

JUNE 28, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Consider furthering your education : More education and diverse skills can get you to the position of a senior acquisition specialist, opening up more opportunities with better pay.

Data Visualization

Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

Feedback Software

Userpilot

AUGUST 28, 2024

Certifications in product management or agile methodologies can also be beneficial. Heads of product utilize various tools to streamline their work. Looking into tools for heads of product? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Analytic Tools

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).

Framework

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. The SOAP™ Methodology is designed and targeted to executives who are driving real results at the world’s fastest-growing product companies. A deep-dive into the SOAP™ Methodology.

Framework

Userpilot

JUNE 12, 2024

This helps tailor your marketing strategies to effectively reach and engage them. Choose useful channels : Select marketing channels that align with where your target audience spends their time. This ensures your efforts are focused on platforms that yield the highest user engagement and conversion rates.

Analytic Tools

Intercom, Inc.

MAY 12, 2020

So you’re just using your own judgment, like in a meeting or workshop or whatever, then you can use your own judgment to one, accurately predict what your customers need, want and value. And then two, design the right solution for them. Des: You’re sort of tuning a system in a sense.

User Testing

Userpilot

AUGUST 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. They also cover topics like prioritization, stakeholder management, and communicating product strategy.

Analytic Tools

Userpilot

JUNE 26, 2024

In this article, we will outline the typical journey for a user acquisition specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Starting a career as a user acquisition specialist requires understanding the key steps, skills, and experiences needed for success.

Data Visualization

Userpilot

MAY 26, 2021

Userpilot is a phenomenally versatile onboarding tool. What is Product Onboarding and why does it matter? Product Onboarding is the ongoing process of educating users about a product, especially familiarizing users with particular features as a way of reducing Time To Value. This is a product onboarding tool, after all.

Research Software

Intercom, Inc.

FEBRUARY 11, 2021

The idea that, in direct competition, the first thing to go is both side’s differentiators because everyone just starts to look like the other person as quickly as they can, and you see that both in politics and software. ” That’s not a sustainable differentiating position. Paul: Yeah. We had three columns.

Feedback Software

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing

Business of Software Conference

FEBRUARY 16, 2021

It’s Mark Littlewood, from Business of Software. attendee from Businesses of Software Conference, both US, Europe and online. And I was a software developer before. So, I had been building all my own software to run these ad networks. And then in 2010, we got our first customer. Transcript. 2:43 Mark: Yeah.

Feedback Software