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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
Productside | ProductManagement Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Heather knows something has to change.
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. Jack brings 20 years of experiencemanaging innovation projects at companies like Sony Ericsson and Logitech.
As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing userexperiences and redefining productmanagementstrategies. Register now to save your seat! Register now to save your seat!
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This can help you create a new strategy and evolve an existing one. 4] Product Performance and KPIs AI tools can continuously monitor how much value a product is creating and recommend improvements.
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
How productmanagers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
Taking charge of a productmanagement team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your productmanagers wonder if youll champion them. Roger : Absolutely.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try.
You’re gathering customer feedback, hitting your OKRs, and tracking every metric imaginable. And yet, your product is stuck. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Customer feedback drives iteration. Customers needs change faster than you can build.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles?
The productmanager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for productmanagers.
However, productmanagers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Why should you have a product analytics strategy?
Raaz was one of the first five employees at Wiz, joining as the first productmanager, and helped the team pivot to what may be the most intense PMF in history. When pitching early ideas, pay attention to specific actions customers want to take, like asking about pricing or requesting to start a proof of value (POV).
As a productmanager, I’ve come across all the common obstacles to creating personas. And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. Why do you need user personas?
You’re Stuckand It’s Because You’re Playing by the Rules In productmanagement, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. But what if I told you they’re actually sabotaging your product’s potential? Roadmaps are innovations silent killer.
Speaker: Steve Johnson, Founder and CEO, Under10 Playbook
Rather than departmental issues, these are productstrategy issues. Yet many productmanagers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is productmanagement primarily supporting the tactics of other departments?
Productside | ProductManagement Courses & Training Ctrl + Alt + PM: AI-powered ProductManagement Your productmanagement laptop keeps freezing. You’ve heard a few things about AI-powered productmanagement but you thought it might just be a passing fad. It’s time for the upgrade.”
Productside | ProductManagement Courses & Training Why AI ProductManagement Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. Theyre the ones getting promoted, pulled into strategy conversations, and trusted to lead. The next live cohort runs June 2326.
In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual productstrategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
As an innovative concept, Developer Experience (DX) has gained significant attention in the tech industry, and emphasizes engineers’ efficiency and satisfaction during the product development process. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Without a clear understanding of these factors, products risk failing to meet real-world demands.
Building without validating wastes time. In this episode of How I PM, Michael Ionita, CEO of LFG Solutions and YouTuber, shares practical ways to test your product ideas before writing any real code. Michael’s Four Keys to Testing Before You Build: Run Painted Door Experiments Present a clickable version of a future feature.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. At least that’s what Kevin O’Sullivan, Head of Product Design at Userpilot, has to say — and for good reason.
Few things are more frustrating than silence—especially when it comes to getting customer feedback in productmanagement. One of my coaching clients—an experienced product leader at a SaaS startup—found themselves smack in the middle of this. Solid product. Happy users. Even the most satisfied customers?
That tension points to one of the most underappreciated effects of AI in product teams today. It removes much of the effort from analysis, but also removes the friction that once forced product teams to think. Each deep-dive article delivers practical advice, actionable frameworks, and productstrategies you can use immediately.
Our Q3 releases have focused on enhancing strategic alignment, improving integrations and introducing new features to streamline your productmanagement workflow. Let’s dive into the highlights and explore how these updates will transform your productmanagementexperience.
You’ve got your product out in the market. Now’s the time to iterate. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product?
Customer support teams hear everything. In this episode of How I PM, Pedro Moreno, head of products at Serasa Experian, shares how productmanagers can create a direct channel to support and use it to drive meaningful improvements.
Introduction: The Rise of the AI-Augmented PM Welcome to the era where productmanagers don’t just manageproducts—they orchestrate intelligent systems . Get ready to become an AI ProductManager. This is similar to being keenly aware of where your product is during the product life cycle (PLC).
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year. Dont miss Rachels insights.
” This is a common situation for a lot of productmanagers. Here’s an example – A company is growing by acquisition, and is now faced with the integration / consolidation of two different products. “I don’t get to set the direction.
Now, let’s dive in and level up your productmanagement skills! Best metrics for measuring product success Are you measuring what truly matters? Product sense is a blend of art and science covering internal and external factors. Try these metrics we used at SimplePractice, a product-led growth organizations.
Achieving and Scaling Product-Market Fit: A Guide for ProductManagers in Mid-to-Large Tech Companies Introduction As productmanagers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Saying no is what separates strategic product leaders from the rest. In this Roadmap to Mastery article from The Product Way Patreon , we focus on one of the most essential, high-stakes skills in productmanagement: knowing when and how to say no — and making that decision stick.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks.
In product roadmaps, this approach means taking a step back before diving in. First principles help you focus on the fundamentals — like the value you want to create, the outcomes you’re aiming for, and what your users actually need. It was clear we weren’t delivering a productcustomers loved.
Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways. This guide will explain the following core areas: What is product analytics?
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on retention and churn and showcases standout candidates in the field. Recommended productmanager job openings in data-driven companies 1.
How to Conduct a Competitor Analysis: A Practical Guide for ProductManagers By Adrienne Tan A competitor analysis is one of the essential activities you should undertake before launching a new product or business. Importantly, competitor analysis is not the same as a product comparison.
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