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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
How productmanagers can foster a culture of innovation Watch on YouTube [link] TLDR In this episode of Product Mastery Now, I’m interviewing Chris Elmore, a tech entrepreneur and college professor who helped found Avid Exchange, a unicorn startup that went public in 2021.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. Customers dont care about data structures.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, productmanagers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. How to incorporate customer feedback into your roadmap.
No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters.
In a similar fashion, AI is changing how productmanagers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common productmanagement scenarios that exemplify the stark difference between learning best practices before and with AI.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Why should you have a product analytics strategy?
Speaker: Richard Cheng, Associate Product Manager, Mark43
Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use productexperience that simplified and unified crime data collection and management. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT
As a productmanager, I’ve come across all the common obstacles to creating personas. And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. Why do you need user personas?
Many companies invest heavily in acquiring new customers, yet still struggle with growth. According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Customers leave as fast as new ones come in. Most new products never find their product-market fit.
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now Last week’s guest post about tactics for becoming a “super IC” is on track to being my most popular post of all time, so I’m thrilled to bring you a follow-up that’s designed specifically for managers.
In our new webinar, Rosie, Director of ProductMarketing at Alchemer, sat down with Justin, Alchemer’s Integration and API ProductManager, to dive into a topic every CX team should be thinking about: automating customer feedback collection and management. This isn’t just a demo (though yes, Justin gives a fantastic one in this webinar).
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain productmarket fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify ProductMarket Fit.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. At least that’s what Kevin O’Sullivan, Head of Product Design at Userpilot, has to say — and for good reason.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Achieving and Scaling Product-Market Fit: A Guide for ProductManagers in Mid-to-Large Tech Companies Introduction As productmanagers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. Trust me when I say I understand the time crunch. Its like your one-on-one.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiencesusers love. Marcus Andrews, Director of ProductMarketing, and Keren Wexler, Sr. This is an exclusive session you don't want to miss!
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Without a clear understanding of these factors, products risk failing to meet real-world demands.
Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in productmanagement isnt just about reducing waste. The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty.
You’ve got your product out in the market. Now’s the time to iterate. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product?
Additionally, I like to engage the key business stakeholders and form an extended product team, as shown in Figure 2. [3] The latter are the individuals whose expertise and support you require to make the right product decisions and successfully implement them. [4] Figure 3 illustrates how this can be done.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure productmarket fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research.
Raaz was one of the first five employees at Wiz, joining as the first productmanager, and helped the team pivot to what may be the most intense PMF in history. Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. Raaz took on the CMO role despite having no marketingexperience.
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the productexperience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out.
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on retention and churn and showcases standout candidates in the field. Recommended productmanager job openings in data-driven companies 1.
The team spent months building it, yet users dont see its value. Because product discovery was skipped … or done poorly. Product discovery process is the foundation of building successful products. It is an actual team effort involving all stakeholders to foster diverse expertise and unique perspectives.
helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how productmanagement is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more. What do you do?
Tips For Managing A Mature Product By Jana Paulech At a Glance As your product enters the maturity stage, growth slows, but business returns remain strong if managed wisely. While price increases can boost revenue, they won’t drive true growth, only new customer acquisition and expanded value propositions can do that.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness. billion in 2024.
In our latest Alchemer Connect-focused webinar, Rosie Davenport, Director of ProductMarketing at Alchemer, sat down with Justin Falk, ProductManager for Integrations and API, to showcase one of the most critical parts of modern customerexperience: connecting and automating your feedback data across systems.
The 1000 Experiments Club podcast digs into all of that and more with some of the most influential voices in the industry. you’re monitoring for—you can detect it in near real time.” This slow ramp-up helps teams catch critical issues early and protect userexperience.
Thats why Ive curated a list of three top productmanager openings at data-driven companies, along with standout candidates who are ready to make an impact. Whether youre hiring or job hunting, this roundup is designed to save you time and connect you with the best options available. 3+ years of people managementexperience.
Paweł Huryn is an internationally known product advisor and experienced productmanager who helps teams cut through AI hype and discover what really matters. With nearly 200k LinkedIn followers and a fast-growing newsletter, he’s trusted for frameworks grounded in practical productmanagement.
He most recently ran ProductManagement, Marketing, and Partnerships across Square while reporting to the CEO. Over a nine-year tenure, he also held various General Manager roles with full P&L responsibility, including the flagship Point of Sale business. But there is a reason for it, born of hard-won experience.
The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.
Intelligent applications harness AI to deliver personalized, adaptive, and data-driven userexperiences that surpass traditional functionalities. It helps surface gaps in data or algorithms early, saving significant time and cost later. However, realizing this upside can come with significant challenges.
Too many discovery efforts fail silently. To change that, we partnered with David Pereira , a product leader & product coach who’s made a name for calling out “fake discovery” and showing teams how to course-correct with ruthless clarity. Product Team Health Check: Are You Even Aligned? Not alignment.
Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users? Stop relying on outreach alone.
What is your biggest lifecycle marketing challenge right now? Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Stop guessing and start delivering the right message at the right time. Userpilot helps you build, test, and measure these experiences without writing any code.
Over time, I’ve noticed a few patterns. It just solves the problem like nothing else Sometimes, loyalty is simply a result of good old product-market fit. The product does exactly what you need, in a way that’s predictable and reliable. That sense of calm you felt the first time you opened the app. The spacing.
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