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How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
They address an existing market, and their growth prospects are limited by your ability to grow the market and capture more market sharethat is, to attract more users and customers. To experience higher long-term growth, your company has to invest in disruptive innovations.
This would not only detract from its main objective, but it would also cause it to overlap with the productstrategy and make it unstable. A product’s target group and value proposition will change as it develops, grows , and serves a larger audience with more diverse needs. A product ultimately is a value-creating vehicle.
Instead of acting as a sole decision-maker, today’s product managers need to excel at facilitation, stakeholder collaboration, and building trust across teams. While this description aimed to emphasize ownership and agency in decision-making, it created some misconceptions about the role.
In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual productstrategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks. Lets identify what works best for your team.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.) is recommended.
I have a bit of a history with the concept of ‘good enough’, from satisficing in sprint planning (2008) to Kano analysis for product managers (2009) to trying not to miss the mark in problem solving (2012) to understanding intent and satisfying customer needs (2014).
Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Has a history of turning a failed product around to success. A risk-averse Product Manager.
And, the research is done sometimes to the workshops I deliver. So we have technical solutions that don’t necessarily solve a customer problem. Maybe they didn’t build enough capacity for the number of new users for a business application because they didn’t understand the business forecast.
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.
An effective productstrategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound productstrategy is missing. But what exactly is a productstrategy? Four Artefacts.
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Securing everyone’s buy-in would be impractical—it would most likely take too much time. 2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have.
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. Then look for a product vision that everyone can support.
Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. This can be reassuring for customers and stakeholders, as the individuals believe that they know when their features will be delivered.
The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor userexperience, and consists of a loose collection of features. A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering.
For example, a productstrategyworkshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? 2 Involve the Right People.
Hold Regular ProductStrategy Reviews. A productstrategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
A first step to form effective product teams is therefore to identify the products in your organisation. But what is a product? I view it as an entity that creates tangible value for users and possibly customers as well as the business. The former is achieved by solving a problem or by providing a specific benefit.
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and productstrategy, as the model in Figure 1 shows. [1]
Inspiring : The product vision creates a purpose for the people working on the product. Ethical : A good vision gives rise to an ethical product , a product that truly benefits its users and that does not cause any harm to people and planet. Shared : It unites people, and acts as the product’s true north.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But others find it hard to no longer be actively involved in making product decisions, regularly talking to users, engaging the stakeholders, and working with development teams.
This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues. At the same time, be frank. Not everyone we meet is a highly empathic person.
There’s pressure coming from all directions—your company leaders expect you to deliver business results while your product teams may be working in silos, misaligned with their peers, or unclear on core product skills and concepts. Their transparency helps us see that many product teams are on a similar journey.
She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. A well-defined outcome provides a focal point for the product team and serves as a guiding light for their discovery efforts. Product outcomes measure human behavior.
For example, ensure that the individual product people are sufficiently empowered to succeed in their roles and establish a product-led way of working. What Happens When the Head of Product Determines the ProductStrategy? As you might have noticed, the list above does not mention determining the productstrategy.
Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.
If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. In some respects, they’re just like customers.
Before you order the roadmap items, double-check that you have a validated productstrategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. If you haven’t nailed the answers, then do not continue the roadmapping effort.
Using a feature-based roadmap that fixes the product functionality for the next, say, twelve months therefore risks creating a product that offers the wrong functionality and creates little value for the users and customers. Then determine how the product has to change to meet the goal. Think why , not what.
What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. This includes sprint planning , Daily Scrum , sprint review , and sprint retrospective , as well as productstrategy and product roadmap workshops.
UX professionals are not lone fighters, but actually mediators between users, business managers and developers. A UX workshop can help you gather the team and brainstorm to make better decisions. Ensure everybody is on the same page by making them more involved in the product development process with these tools. Preparation.
If you thought there were a million ways to define product management, productstrategy might have it beat by a longshot. Just think about how many ways productstrategy is defined within your own organization. It’s the number one thing that makes productstrategy both challenging and frustrating at the same time.
Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. I soon found out that I was going to be the only one from Israel attending the workshop.
At all of them, I start understanding the current state of Product Management. I review strategies and roadmaps. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are.
But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Unfortunately, things didn’t go to plan.
But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Unfortunately, things didn’t go to plan.
Once Upon a Time in Waterfall Land. Only once the product was close to being finished would the product manager return to the project and prepare the release of the product. But it is less suited to create complex digital products. Reduced time-to-market : We can now release new products and features more quickly.
While the three roles exercise different leadership, the people involved must effectively collaborate to achieve product success and align productstrategy, roadmap, backlog, design and technology, and process decisions—without losing focus of their respective core responsibility. [1]. Lead the Product.
A Product manager tasked to lead and manage her team while still providing product management capabilities; that was my position when I was selected to be part of the product mentorship program and paired with Amanda Ralph, my new mentor. Indeed the role of a product leader is different to that of a product manager.
80 to over 100 hours per week to “change the world” is what Elon Musk wrote in a 2018 tweet, referring to what was considered a standard working week at the time Tesla was ramping up production of its Model 3 sedans. Sometimes the Product Vision was something spoken by a visionary leader, but unseen. Experience focused?—?
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