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How to Improve Customer Perception [+ Examples for SaaS]

Userpilot

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

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This time, it’s personal: Redefining automated support in the modern age

Intercom, Inc.

In today’s modern age, support teams simply need to redefine what being “personal” means. But with the development of automation, like bots and contextual help content, we’ve significantly changed our perception of what being personal means. If your team is pondering whether to use “bots versus humans?” That’s true empathy.

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How support leaders can empower their teams to satisfy, delight, and retain customers

Intercom, Inc.

As a support leader, you already know how important it is to take care of your customers – but it’s just as important to take care of your support team. Here’s why human support is so crucial for any customer-centric organization, and how it can have a significant impact on your team, your business, and your customers.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. These bots help businesses deliver both radical efficiencies and better, faster support experiences.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? It’s not a simple answer, but there are critical data points that will point any founder in the right direction with near certainty every time.

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3 Empowerment Levels in Product Management

Roman Pichler

1] Figure 1: An Empowerment Model for Product People and Teams Level one represents the authority to decide how features are detailed and guide their implementation. Level two increases empowerment by adding the authority to determine the features and user experience the product should offer.