Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Here are my definitions: Buyers have the money to make a purchase decision for a product. Users use the product.

User Testing 119

User Testing Customer Feedback Customer Experience Differentiation 119

The Product Guy

AUGUST 13, 2020

In one of the earlier sessions with my mentor, we spent a lot of time talking through the business model, various groups in the organization, their responsibilities, engagement model and what the customer experience is at the end of the day. In our daily life, there are so many products being used and promoted.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? My answer would be yes, definitely. Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Common B2B Feedback Traps.

User Testing 151

User Testing Customer Feedback Feedback Software Marketing 151

Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. 6 ways to improve your product experience.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. In this post, I'll take a first pass at definitions, so we can separate the strategic from the tactical. Product strategy, to define the value the products offer to the product's users/customers. Who are our customers/users? Your ideal users.).

Differentiation 134

Differentiation Product Research Roadmap Strategy 134

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Discovering unmet customer needs, pain points, and desires—AKA opportunities. The opportunities represent customer value.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

Intercom, Inc.

MAY 19, 2020

In this latest Reading List , we collect some of the most popular and insightful pieces we have published on the topic over the years, covering everything from achieving alignment to encouraging tension, from cultivating empathy to fostering reflection. Reading list: Advice for customer retention. Reading list: Know your customers.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Roman Pichler

JANUARY 8, 2019

Consequently, rewriting efforts are often focused on replacing like-for-like: The users get the same product dressed up in new technologies. While this approach works, I wastes the opportunity to innovate and create more value for the users and business. Take Microsoft Office as an example. Start with Product Discovery.

Product Research 225

Product Research Customer Experience User Testing Analytic Tools 225

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Product Talk

DECEMBER 15, 2021

They shared their insights, takeaways, and resources that helped them along the way. Paolo Appley, Senior Product Manager at User Interviews. Paolo began his job search at the beginning of 2021 and started his current role as Senior Product Manager at User Interviews in April. Meet the Product People. Tweet This.

Product Research 263

Product Research Customer Experience Research Software Reporting Tools 263

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features.

Customer Experience 310

Customer Experience Product Research Technical Review Data Visualization 310

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Product Talk

APRIL 17, 2024

She regularly shares her learnings and insights on LinkedIn and recently took some time to chat with Teresa for this Product in Practice about her teams’ experience with continuous discovery. I definitely want to get into those conversations and that debate. Were they engaging with customers? And actually, I was wrong.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. That’s why product leaders like Stefan Röse of the insights automation startup Quantilope focus on providing researchers with high-quality data as quickly as possible. While flying from the U.K. to the U.S.,

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr. Playfulness pays off.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

JULY 22, 2024

Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. It attracted a diverse user base and achieved significant market penetration.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Innovation Educators

FEBRUARY 20, 2023

Target customer 2. User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. 8:38] How do we identify our target customer? 8:38] How do we identify our target customer? Attitudes: What do customers believe?

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Differentiating storytelling and personality in content is key for a few reasons. The notion of storytelling has pervaded the marketing world as of late.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

AUGUST 7, 2024

By focusing on the two, companies can create a smart product management strategy and cater to their customers’ needs. Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Product mix encompasses all the product lines a company offers.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. Adobe Creative Cloud was transformational for the company, the customers, and me personally. The Creative Cloud was a definite risk.

User Testing 230

User Testing Product Research Marketing Research Software 230

Intercom, Inc.

FEBRUARY 8, 2018

In his 2017 keynote, “The User Experience of Design Systems” , designer, artist and educator Rune Madsen dissects not just the oft-celebrated rewards of systems, but also the inherent risks that broad ones bring to the table. The user experience of design systems. Rune: Yeah, I do have a much broader definition.

Feedback Software 191

Feedback Software Customer Experience User Experience User Testing 191

Sachin Rekhi

FEBRUARY 9, 2020

But the one conversation that people often tell me they find uniquely insightful is our discussion on finding product culture fit. As an industry, we frequently talk about the reality that there is no single definition for the responsibilities of a product manager and that product management roles differ meaningfully across companies.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Steli Efti on understanding your customers. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

APRIL 30, 2024

TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 84

User Testing Research Software Customer Feedback Product Research 84

Mind the Product

AUGUST 1, 2019

Today, those apps have seemingly endless ways for users to engage: video chat, send gifs, send emojis, send money, use a filter, buy and sell goods, play games, talk to bots, and more. The more features, the more complicated, and the more users crave a simpler experience. Messenger apps are a classic case of feature bloat.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. Here are five quick takeaways: Narrow your definitions. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?”

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

ProductPlan

SEPTEMBER 27, 2020

It’s all the rage, and is often the reason we get out of the bed each day – we want to delight our customers in everything we do. I’d bet that at least 75% of those reading this post would say that “Customer Delight” is somewhere in the top 3 stated goals of their company for the year. The Diluted Definition of Customer Delight.

Customer Experience 108

Customer Experience User Testing Customer Feedback Strategy 108

Intercom, Inc.

JANUARY 20, 2022

And sure enough, the feedback was that things were starting to slow down. If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Being open to feedback.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Mind the Product

SEPTEMBER 16, 2019

“If you build it, they will come” is not an effective philosophy in product development, but time and again I’ve seen and been on teams where we spend months building a product without ever talking to a customer to validate or refine our idea. This focuses on answering three questions: Who is the customer? 4: Avoid Analysis Paralysis.

User Testing 164

User Testing Product Research Data Visualization Customer Experience 164

Userpilot

DECEMBER 6, 2021

Is your customer success platform up to scratch for 2022? SaaS is evolving and users today expect more value, more quickly, with less effort than ever before. If your customer engagement levels are not where they need to be, maybe it’s time to look at the customer success software you’re using again?

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

UX Planet

JANUARY 16, 2024

Brand Recognition Reinforce Solidifies brand identity in users’ minds through consistent text design choices (e.g., What do users need to know first? Using uppercase characters in headings/subheadings is an easy way to differentiate various text sections. The rest of the text (sub-headlines, text body, etc.)

Definition 104

Definition Reference Differentiation UX 104

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? User experience is key to keeping your customers engaged and happy. It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave.

Customer Experience 105

Customer Experience Onboarding KPIs Feedback Software Analytic Tools 105