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Top 5 Observational Research Best Practices

BrainMates

Observation is an important part of mixed methods user research. Whether observing people using a technology or system in the workplace, at home, or out in public, it can provide insights not available in quantitative data. Example: Metadata platform for content distribution. A curious discovery was made.

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7 Ways API & SDK Solutions Help Product Managers Move Faster

The Product Coalition

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. instead, carefully chosen tools and processes help PMs and their teams gain efficiency.

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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

As a product manager or a SaaS company owner, what is your main drive in building new products? Do you consider customer feedback? Should the Voice of Customer influence product development? You may have realized how customer feedback has become a huge focus in recent years.

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The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Bringing team members together, organizing user research, product demos, road mapping and more. If you’re a mobile app product manager there’s a whole additional layer of complexity to add to that cake. Your software needs to be updated frequently and to the satisfaction levels of the app store gatekeepers.

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A Tale of Two Products: BigVision vs. HyperNarrowFocus

The Product Coalition

That long list of features has some cool solutions that could work and would be fun to build. We just need to start with First Opportunity first as due to our market analysis and business modelling, this is the best one to tackle”. They follow best practices in Discovery with a real focus on understanding customers.

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Digital transformation isn’t possible without cybersecurity

Modus Create

Cybersecurity is now engrained in every part of product development and digital transformation initiatives, even the user experience. Users increasingly demand and expect information privacy and robust encryption methods. Preventing security breaches is a top challenge for 40% of organizations surveyed in our research report.