Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Nulab

FEBRUARY 10, 2020

However, they may not give you a complete picture of what to change on your site, so there are other subscription-based services, like Nielsen NetRatings or Quantcast, that can produce more precise reports and insights. Average number of page views per visitor — the higher the number, the deeper into the site users are going.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Amplitude

NOVEMBER 1, 2018

For example, in Amplitude’s two-way integration with Braze , we allow our customers to send interesting user cohorts to Braze. When those cohorts are targeted with marketing campaigns, Braze sends us system events, which allows customers to understand those events in the context of their app. Consider scale and speed.

Feedback Software 83

Feedback Software User Testing Weak Development Team Customer Feedback 83

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

AUGUST 12, 2021

Few people are better advocates for a unified view of the customer experience than Dan O’Connell. In this episode, Bobby Stapleton , our own Director of Customer Support, sat down with Dan to talk about delivering an integrated customer experience and how that can transform customer support from a cost center into a profit one.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Gainsight

JANUARY 8, 2019

DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. TSW, hosted by Technology Services Industry Association (TSIA) covers a wide variety of topics like customer success, expansion selling, support/field/professional services, and beyond. Event Website.

Events 45

Events Inbound Data Visualization B2B 45

Intercom, Inc.

MAY 12, 2021

When it comes to supporting and engaging customers, striking the balance between personalization and efficiency is critical if you want to operate at scale. But in order to find that highly sought-after sweet spot, you need to deeply understand your customers’ experiences with your product – and their expectations.

Data Visualization 118

Data Visualization Customer Communications Reporting Tools Customer Feedback 118

Intercom, Inc.

OCTOBER 13, 2020

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. New software engineers quickly learn that a lot of complexity arises from error handling. Case study: Resolution Bot.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Userpilot

MAY 26, 2021

Looking for customer engagement software? Today we’re walking you through the best customer engagement software solutions for SaaS in 2021 based on four main criteria: user analytics & tracking features. user segmentation. customer engagement automation. What is Customer Engagement Software?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Just this week, we announced a new group of apps that users can add to the Intercom Inbox to provide faster and deeper customer interactions. Short on time?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Steli Efti on understanding your customers. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Userpilot sends the following data to other apps: user flow data, checklists engagement data, NPS survey data.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Business of Software Conference

MAY 21, 2020

Alex Yang // VP of Engineering, Simprints. Everyone knows that hiring engineers is really hard. of engineering where I lead the people and processes side for the engineering team. We’ve also received some incredible feedback from our interview process. Elpie Bannister // Former Director of Talent, Simprints.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

DECEMBER 12, 2018

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. Intercom’s blog is the growth engine that powers much of Intercom’s marketing and it in turn is powered by WordPress. Strategy first, technology second.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Ready to turn your support function into an engine for growth for your entire business? What is conversational support?

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Personalizing the user experience.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Business of Software Conference

JANUARY 28, 2019

A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. Paul Kenny is no stranger to the Business of Software Conference stage. I spent 20 years trying to figure out kind of what makes the difference.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JUNE 22, 2022

How can a product manager use it to create products that your users keep coming back to? The aim of the hook model is to make the user see your product as the obvious solution to their problem; this happens through repeated exposure until using your product becomes a routine behavior. Keep reading then! Why is the Hook Model Important?

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Mixpanel

FEBRUARY 23, 2021

And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. You can’t sell a product without delivering value to users who know they want your product to begin with. Customers are coming to you, and you have more demand than you need and can handle.”

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

NOVEMBER 23, 2022

This time around, we’ve sat down to chat about the good, the bad and the ugly of selling your company, applying first principles to subscription growth, and creating content for your audience, not search engines. It’s weird, we have all these terms now – customer-funded, indie hacker. Basically, I never raised money.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users. Inbound and Outbound Success Stories. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

FEBRUARY 27, 2020

?. Anyone who’s tangled with customer support knows: getting an answer to your question is one thing, but actually landing on a useful resolution to your problem can be another. Two years ago, we introduced Answer Bot to address our customers’ most important questions. It did a terrific job, but we knew we could do even better.

User Testing 23

User Testing Artificial Inteligence Data Visualization Customer Experience 23

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. You’ll meet some of our customers, including Wayne Stewart from Atlassian and Brian Lederman from Coda, as they explore the ways Intercom is helping them scale their businesses. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

MAY 19, 2021

Gainsight’s Lead Generating Engine With Online Conferences. The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. You’re probably familiar with product-market fit (determining the group of people who will become your customers).

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137