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A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.
He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Portfolio Management During our conversation, Jack shares valuable insights from managing product portfolios at Sony Ericsson.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-appfeedbacktools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? Customer advisory boards arent just for updates – they should be used to test ideas, validate direction, and catch misalignment early.
Instead of advocating for feature-rich products or complex innovation frameworks, she emphasized the power of solving one problem exceptionally. This approach has informed her success across different industries and roles, from retail to technology. This led her to explore whether others faced similar challenges.
Teeba shared how she applied continuous discovery ideas and frameworks to her job search. It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” In the action phase, I demonstrated how I aligned the product outcomes, identified opportunities, and proposed solutions accordingly.
While Eva Spexard s work doesnt fit into the typical product mold, shes found ways of applying a continuous discovery mindset, including conducting customer interviews , building opportunity solution trees , and making iterative improvements over time. Nope, todays story involves a Head of Operations and People.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. This evolution offers valuable insights for product managers at all career stages.
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. I started my career as a software engineer. I did classic web development before there were frameworks back in the ’90s.
What separates a good app from a great one? It’s what you do with the behavior data your app collects. I mean what happens after the download: how users navigate, what features they engage with, and where they drop off. All questions you can only answer with: Mobile app tracking. What is mobile app tracking?
Below is a preview of key insights. Customerfeedback is overwhelming , making it hard to separate signal from noise. Strategies for Maintaining Product Vision Without Losing Adaptability Use a structured prioritization framework (e.g., Lack of habit formation Users dont build a routine around the product.
Whether you’re already deep into AI tools or just getting started, you’ll learn what tools you should be paying attention to, which tool to use when, and how to get unstuck when you run into an issue. Choosing your tooling Current AI development tools come in three types: Chatbots (e.g.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market.
Its nearly impossible to improve a design without feedback from others. Instead, its about determining whether a design meets its objectivesfor users and the business. In this article, Ill share a general 4-step framework I use when conducting a design critique. What user problem does this product solve forthem?
In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. Roger : Absolutely.
Tracking user behavior analytics in mobile apps is a whole different challenge compared to the web. Without a global DOM or easy auto-capture tools, tracking mobile appuser behavior takes more planning. So if you want real insights, you can’t just capture clicks at random. Not so much.
You’re gathering customerfeedback, hitting your OKRs, and tracking every metric imaginable. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Customerfeedback drives iteration. Customers needs change faster than you can build. And customers?
Why do I need a framework? So to help you achieve this goal, I’ve laid-out a foundational framework that can be used to store and organize incoming product requests into repositories that describe your product’s strategy. Themes, Epics, User Stories. Lastly, User Stories are “chewable bits” that together makes up an Epic.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This both shortens the sales process and enhances the customer experience. This results in faster Aha!
A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.
How do you create an experience that captivates users and enhances their learning journey? How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? Lets discuss why educational app design is essential and what practices you can follow to deliver a smooth experience to your students.
If youve recently launched a mobile app and want to increase appusers, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. User acquisition isnt a one-time campaign.
Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Let’s dive in.
Insights on roadmaps, metrics, OKRs, and more for product managers. They use tools to help them with these responsibilities. Joining us for this episode is a CPO who shares some of the tools he uses, including roadmaps, metrics, and OKRs. Increasingly, CPOs are also thinking about the user experience strategy.
Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve user experience in the car-as-a-service automobile marketplace. CaaS platforms function similarly to e-commerce marketplaces, but for automobiles.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
A key ingredient to build a better product is customerfeedback. There are various ways to collect customerfeedback that include customer surveys through sales executives, feedback forms, focused interviews, etc. The same approach with a few alterations can be replicated for B2C SaaS products as well.
In an article published by Barclays customers are looking for ways to spend more wisely to offset growing living costs. Behavioral science and persuasive techniques can offer valuable insights and practical strategies to bridge the gap between intention and action. Human wants are insatiable.
It promised to help employers and healthcare providers support employee WellNest with physical and financial tools. Customers were disengaged. Enter the Blueprint: A Framework for Strategic Product Management The Productside Blueprint helps teams align on what matters, validate what’s true, and build what works.
Tracking mobile app performance metrics can feel daunting. One look at your mobile app analytics dashboard, and you just want to shut your eyes and scream in frustration. You aim to extract meaningful insights to improve app performance and user engagement. Ones that track behaviors along those paths.
Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness.
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value.
Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome.
The realization of simplicity is built on our belief in recognizing the interactions between multiple systems of an environment/ situation. Similarly, service designers are trained to navigate through complex systems of an environment/ situation by leveraging their system thinking capabilities. Let deep dive into 4 Ps.
To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework felt like a natural progression from features to outcome.
They’ll place more trust in you to pursue the opportunities and solutions you believe will have the most impact on your desired outcome. We spoke with User Research Director Niklas Fischerström and Chief Product Officer Francesca Cortesi to learn how they’ve worked together to roll out continuous discovery habits at Hemnet.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.
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