Remove Customer Feedback Remove Handbook Remove Positioning
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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?

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How I Write

Sachin Rekhi

I have the most perspectives and insights to share in these domains because I live and struggle with them each and every workday. Having such focus has also enabled me to create a unique positioning within the minds of my readers. The Hierarchy of User Friction. Every morning I spend about an hour reading industry insights.

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned. So let’s talk about mini-research.

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Product Managers are Not Required to Design, But Learning Design is Part of The Job

The Product Coalition

When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc. Understanding design can help PMs effectively communicate the company’s goals to designers and support the development of a high-quality user experience.

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F Customer Feedback

The Product Coalition

Brilliant meeting so many new people and catching up with so many Receptive customers too. It was called: F Customer Feedback Video will be available soon too. F Customer Feedback Hello, I’m Hannah Chaplin the CEO at Receptive. However, customer feedback is actually a huge opportunity for your business.

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How do you Become a Product Manager?

Mind the Product

I often use them to keep on top of the latest trends, ask questions, and to give and receive feedback. I also always recommend reading Marty Cagan’s Inspired: How to Create Tech Products Customers Love to see how top product companies work. How can I Meet Product People and Learn From Them? Marty’s blog is pretty good too.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. billion users found that the average retention rate for web-based apps is only about 10%.