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When I start to learn about product management, it seems PMs do a lot of things related to data, research, userexperience, and dealing with other teams such as design, engineering, etc. Product management and UX design both strive to understand user needs, create valuable experiences, and continuously innovate products.
Usability testing is a crucial aspect of userexperience design, focusing on evaluating a product or service by testing it with representative users. Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests ” by Jeffrey Rubin and Dana Chisnell “ Usability Testing Essentials: Ready, Set…Test!
Accessibility for All Designing for accessibility isn’t just about accommodating users with disabilities, it’s about creating a user-friendly environment for everyone. By focusing on the extremes, we naturally enhance the experience for the average user. Understanding user behavior on the web is crucial.
Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. Within a product-led growth strategy, you use your product as the fundamental tool to acquire new customers, retain users, and grow. See the product from the user’s perspective. .
UX professionals often focus on mastering practical skills such as UI design, user research, and usability testing. What is UX strategy UX strategy is a plan of action that allows the organization to reach a higher state of userexperience over a certain period of time. Who are our users? What needs/wants do they have?
So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. billion users found that the average retention rate for web-based apps is only about 10%.
Product-led growth is a business strategy that’s centered around strengthening your product and improving your user’sexperience. Within the strategy, you use your product to accomplish everything from acquiring customers and improving onboarding to increasing retention, enhancing adoption, and expanding the company. The result?
Suppose you are working on a new feature, but you’re not quite sure how to articulate the user story for the developers. You could start by describing how the user would experience the feature, how it would help his or her day-to-day life. And of course you could start by sketching out a user interface.
This guide will introduce you to the best resources available for customer onboarding managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to enhance your customer onboarding process and drive product adoption? What does a customer onboarding manager do?
Starting a career as a customer onboarding manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for customer onboarding managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.
Understanding the salary range for customer onboarding managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer onboarding manager is the person behind developing and implementing onboarding strategies to help SaaS customers move seamlessly from sign-up to effective product use.
Embarking on a career as a customer onboarding manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer onboarding manager. Looking into tools for customer onboarding managers?
TL;DR This is a professional who provides technical assistance and support to customers, troubleshooting issues and guiding them through product features. A product support specialist handles inquiries, resolves technical problems, and ensures a smooth userexperience. Looking to improve user onboarding and product adoption?
Below, eight leading industry leaders share their insights. Larry advises companies not to deploy GenAI directly to customers without human oversight the potential consequences are too high, particularly for highly regulated industries like financial services, life sciences, and healthcare. We expect this trend to hold in 2025.
TL;DR A product support specialist is a professional responsible for providing technical assistance and support to customers using a company’s products. In the SaaS industry, this role involves troubleshooting issues, guiding users through product features, and ensuring customer satisfaction by resolving their queries efficiently.
With customers testing your product out right away and competition on the rise, delivering value is a must. Product improvements are essential to selling your product and keeping customers on board. . Positive userexperience is paramount. The consumer’s experience is more important than ever. Encourage adoption.
TL;DR A product support specialist is responsible for providing technical assistance and support to customers, troubleshooting issues, guiding users, and ensuring customer satisfaction in the SaaS industry. Troubleshoot Technical Problems : Diagnose and resolve technical issues customers encounter with the product.
Even more importantly, you might miss the chance to achieve what your PLG strategy was designed for—enhanced userexperiences, product adoption, and overall business growth. . Like customer success, product-led growth strategies were born out of a need to optimize SaaS companies.
Snagging one-time customers and walking away won’t cut it if you want your Product team to grow. Expansion revenue is money that your company generates from your current customer base. Some common examples include any revenue you earn from upselling, cross-selling, and securing upgrades from existing customers. Wondering how?
Do you need it to support customer or employee onboarding processes? TL;DR Onboarding platforms allow organizations to design personalized onboarding experiences that enable new users to realize the product value. They also offer feedback features and analytics to support data-driven decision-making. Ready to dive in?
Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. In this article, we’ve put all our insights from building walkthroughs with thousands of SaaS companies in one place. Let’s get into it. That’s a product tour , and you should avoid those.
There were many product lines and different versions of the same products made to meet different customer needs. Modularization can manage the complexity and customization in product development. For service products : people expertise, customerexperience, and process. cutting it by 70%. Examples of modules: ??
Instead, the product-led flywheel focuses on the userexperience at different stages of the user’s journey. On the inner circle of your flywheel, visualize the different segments of your users based on their stage of their product journey. Active customers. Loyal customers. It speeds up over time.
The reason is that the JTBD framework (used and applied correctly) helps entrepreneurs, designers, and engineers clearly understand what “job” customers are trying to accomplish. This in turn helps you create products (or features or marketing campaigns) that resonate with customers and align with their goals. Definition).
You know you need clear user data to fuel growth, but with desktop or on-premise applications, that userexperience might be getting fragmented or jumbled. . Desktop or on-premise applications are software products that run directly on the user’s servers. Breathe easy. The bad news? Time to value (TTV) is usually longer.
As one of the first 10 employees at Instagram, Bailey was wowed by the generosity and kindness that led early users to from Instameets around shared interests and hobbies. To form a successful community, a company must be willing to collaborate, trust and empower its users and customers. Get to know your biggest fans.
We've been following them for a long time and are really grateful for their unique insights. He is a key advisor and speaker known for his product strategy insights. Enzo Avigo A ten-year veteran in Product Management, focusing on userexperience and product strategies. I totally get you!
Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. Writing Is Designing: Words and the UserExperience by Michael J.
What I advise you to do is to focus on their common ground – the user and the experience – rather than on the title. Hannah Steele , a Scottish senior service designer at Spotless, has been focusing her work on customerexperiences through service innovation. In this journey, UX design regards only a specific touch point.
Solving problems quickly, efficiently, and with customer needs as the north star separated the great brands from the good ones in a year that has completely changed the way we digitally engage with brands we love. How to Create Products and Services Customers Want. creating compelling products and services customers want to buy.
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