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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of ProductManagement Analytics at Experian. Abner dives into governance strategies and the importance of validating user needs to avoid costly mistakes. Insights into balancing innovation with governance and end-user needs.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
Your team is following the roadmap. You’re gathering customerfeedback, hitting your OKRs, and tracking every metric imaginable. And yet, your product is stuck. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Roadmaps provide alignment.
Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador
Timeline roadmaps provide us with a false sense of certainty and security. Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customerfeedback. Companies frequently make this mistake by creating a productroadmap 1-3 years in advance.
Taking charge of a productmanagement team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your productmanagers wonder if youll champion them. Roger : Absolutely.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. Customers dont care about data structures.
Productside | ProductManagement Courses & Training How ProductManagement Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. Customers were disengaged.
Customer support teams hear everything. In this episode of How I PM, Pedro Moreno, head of products at Serasa Experian, shares how productmanagers can create a direct channel to support and use it to drive meaningful improvements.
As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. In this eBook, we’ll show you: How to gather, prioritize, and select the best ideas from your customers and stakeholders. How to make internal feedback more effective and inclusive.
When Jane, a seasoned productmanager, started her new role at a fast-growing SaaS company, she was ready to make an impact. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust.
Product leaders know that career growth isn’t always linear—stepping into leadership or establishing a productmanagement function can be as complex as it is rewarding. Pro Tip from Aarti Iyengar : Focus on outcome-driven roadmap planning. Insight from Tom O’Rourke : Balancing leadership and execution is essential.
How Do You Stay True to Your Product Vision While Adapting to Market Realities? Below is a preview of key insights. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users. ” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users.
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How first principles can help you design productroadmaps from the ground up. Productroadmaps are no exception. Creating or even updating a productroadmap can feel like being handed a blank sheet of paper and told you have 60 minutes to write a ten-page college essay on a topic you didn’t study for….
Productside | ProductManagement Courses & Training Ctrl + Alt + PM: AI-powered ProductManagement Your productmanagement laptop keeps freezing. You’ve heard a few things about AI-powered productmanagement but you thought it might just be a passing fad. Open your calendar.
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Which productfeedback software should you choose for your SaaS? In this round-up, I cover 21 of the best productfeedback software solutions. In this round-up, I cover 21 of the best productfeedback software solutions. The choice is tough because there’s no single tool that covers all use cases.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Productmanagement goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving productmanagement team that works together harmoniously to craft customer-centric products.
You’re Stuckand It’s Because You’re Playing by the Rules In productmanagement, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. But what if I told you they’re actually sabotaging your product’s potential? Roadmaps are innovations silent killer.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Why should you have a product analytics strategy? How will it be analyzed?
Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of productmanagement looks like Tal Raviv. Productmanagement is unfair.
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This is unlikely to be the case for disruptive innovations, as I discuss below, as well as specialised products with a comparatively small user base, like tailored IT solutions. 5] What about ProductRoadmap Generation?
To build better products, you need to listen and act on userfeedback. Having an effective feedbackmanagement system can help! Discover ways of consistently gathering userfeedback, prioritizing ideas, planning your roadmap, and closing the feedback loop. This guide will help!
Additionally, I like to engage the key business stakeholders and form an extended product team, as shown in Figure 2. [3] The latter are the individuals whose expertise and support you require to make the right product decisions and successfully implement them. [4] There are two effective ways in which the individual can be involved.
This week were releasing a double feature on How I PM featuring two product pros sharing methods theyve used to lead with clarity, customer understanding, and momentum. Thats where the roadmap reveals itself. Dont just ask. Bring your whole team into the process. The best next step often comes from someone unexpected.
In spite of what you may hear, we will still need (great) managers in the future—to scale (well-functioning) teams, to mentor and coach individuals, and to think beyond the day-to-day. These tactics and tools are practical and actionable, and you can start experimenting with them today, even if you’re not managing.
Introduction: The Rise of the AI-Augmented PM Welcome to the era where productmanagers don’t just manageproducts—they orchestrate intelligent systems . Get ready to become an AI ProductManager. This is similar to being keenly aware of where your product is during the product life cycle (PLC).
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It can be a real challenge to collect, manage, and understand feedback from customers. And how can you bring the voice of the customer into projects you're already working on? Taking a proactive approach when collecting customerfeedback will answer all these questions and ensure that you are building the best product.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research.
Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech. In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from userfeedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
Productside | ProductManagement Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and userfeedback guiding your productroadmap, productmanagers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.
Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because product discovery was skipped … or done poorly. Product discovery process is the foundation of building successful products. Lets dive in. Testing Assumptions Before Development 3.
The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.
Welcome to the ultimate guide to ProductManager interview questions. Tell me about a time you managed a difficult stakeholder Situation: A senior exec wanted a feature that conflicted with userfeedback. Task: Align the roadmap with both business and user needs.
As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. In this eBook, we’ll show you: How to gather, prioritize, and select the best ideas from your customers and stakeholders. How to make internal feedback more effective and inclusive.
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out.
You get something that truly works for you, and we get to connect with people who value what we offer and have the potential to become power users (and sources of sustainable revenue!). Trying to bring in as many users as possible, only to see most of them lose interest before their free trial is even over. The alternative?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Our goal is to create a more user-friendly and efficient application. Transparent Communication with PMs : Initially, we encountered challenges aligning with the productmanagers expectations. We worked with multiple productmanagers, each with their priorities and timelines.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
In today's hyper-digital landscape, organizations face the challenge of launching successful products while making the most of limited resources. To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis.
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