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The Best Way To Understand User Needs and Pain Points Without a Big Research Budget

The Product Coalition

Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. Market insights: What’s happening today with the market? Not sure where to look?

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Spark Innovation With Your Team: Three Workshop Formats To Help

The Product Coalition

Doing so has a ton of benefits, including: More competitive edge: Concerted efforts around creativity and innovation allow your teams to develop new products/services that better meet customer needs and help keep you ahead of the competition. To uncover this information, I recommend a Problem-framing and Idea Generation Workshop.

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Best 16+1 Usability Testing Tools 2024

Usersnap

For Product Managers and Developers, selecting the right, usability testing platform and tool isn’t just a task; it’s a crucial step in shaping your product’s success. A misstep could lead to design choices that don’t align with your user’s needs, resulting in a less-than-ideal user experience.

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Users use the product. When the User is also the Buyer, as in a mass-market product, they might ask you for features.

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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Here are 10 tried and tested ways to do it!

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Engagement Workshop: Identifying Tester Incompatibility

Centercode

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback.