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Start your marketing with why: Getting your story right

Intercom, Inc.

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223
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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

This is costly not just for your team’s bandwidth and budget – but also for your customerssatisfaction and overall perception of your brand. Proactive support can drastically reduce the number of conversations that reach your support team, all while increasing customer satisfaction and retention.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Let’s dive in.

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Moving from reactive to proactive customer support

Intercom, Inc.

Proactive customer support is the antidote to long wait times and ticket deflection. With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it.

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How Software Usage Analytics Can Supercharge Your Marketing

Revulytics

Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects. In order to succeed, marketers need to fully understand customer behavior throughout the customer lifecycle.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

Personalized onboarding can help enterprise users learn how to best use the product in less time. To aid feature discovery , use contextual in-app messages that show users the relevant features at the exact moment when they need them. It doesn’t mean, however, that PLG companies don’t need sales or marketing teams.

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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

Changes in society and business, driven by the internet, are having this impact on customer support right now. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. We call the new way to do customer support the Conversational Support Funnel. ” Charles Darwin.