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How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

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How to Scale Customer Success with Digital Customer Education

Gainsight

That means self-service resources that guide customers through onboarding to fast value realization have become table stakes, for both low-touch and high-touch CS models. That being said, let’s take a deep dive into one of the most effective strategies to efficiently scale Customer Success: digital customer education.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs.

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Who is Nir Eyal: Background, Books, Newsletter, and More

Userpilot

technology, Nir Eyal is a leading expert who educates companies and individuals on the intersection of psychology, technology, and business. He frequently speaks and writes about the psychology behind user behavior and how businesses can leverage these insights to create engaging and effective products.

Books 95
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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 95
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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Personalised demos to educate and persuade customers. Negotiable or custom pricing. Sales and marketing efforts as the primary drivers for customer acquisition and revenue.

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.