Gainsight

FEBRUARY 2, 2024

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. An online training center serves to train and educate a company’s most valuable assets—their customers.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Gainsight

SEPTEMBER 26, 2023

According to the 2023 Gartner® Market Guide for Customer Success Management Platforms , “To scale CSM practices across different customer segments and product types, the platform must be able to support tech-touch or low-touch models driven through data-driven automation. What’s Digital Customer Education? Let’s dive in.

Education 52

Education Customer Experience Customer Feedback Reporting Tools 52

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. Educate the Customer.

Enterprise 126

Enterprise Customer Feedback Data Visualization User Testing 126

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 96

B2B User Testing Research Software Analytic Tools 96

Gainsight

APRIL 15, 2022

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. At a high level, r educing churn is the primary goal of customer success. But this is more than just a revenue transformation. .

Enterprise 97

Enterprise Customer Experience Feedback Software Data Visualization 97

Mind the Product

SEPTEMBER 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). I call this “building enterprise software while bypassing customer requirements at scale”.

Enterprise 141

Enterprise Customer Feedback Customer Experience Reporting Tools 141

Userpilot

SEPTEMBER 21, 2022

There are numerous knowledge base tools in the market. 10 Best knowledge base software to educate your customers in 2022. It is described as the “best solution on the market if you are looking to interact with your customers only via email.” Enterprise plans go for $69 and $89 per agent/month. Let’s dive in.

Analytic Tools 87

Analytic Tools Feedback Software Reporting Tools Data Visualization 87

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Let’s get to it.

Data Visualization 85

Data Visualization User Testing Customer Feedback Analytic Tools 85

Userpilot

MAY 29, 2024

technology, Nir Eyal is a leading expert who educates companies and individuals on the intersection of psychology, technology, and business. Nir Eyal pursued his education at Stanford Graduate School of Business and Emory University. To help with this, Nir adapts the Hook model for enterprise companies in this article.

Books 96

Books Research Software User Testing Customer Experience 96

Mind the Product

APRIL 9, 2018

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

Reporting Tools 105

Reporting Tools Systems Review Enterprise Technical Review 105

Gainsight

JULY 11, 2023

By Steve Cornwell, July 11, 2023 This morning, we announced that Gainsight acquired Northpass in the most exciting moment in my 20 years of company building and the most defining moment in the history of Digital Customer Education. No platform existed for B2B companies looking to make educational content available to customers.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 90

Feedback Software Analytic Tools B2B Embedded Analytics 90

The Product Coalition

AUGUST 8, 2017

Enterprise software is in the middle of a design-led revolution. Intuitive interfaces have entered our enterprise lives, much more striking in similarity to their consumer app cousins. Enterprise product management, however, is a mindset change. is enterprise product management a glorified title for project management?

Enterprise 60

Enterprise User Testing Research Software Feedback Software 60

The Product Coalition

JULY 3, 2018

Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs. Keep improving your support resources to educate your users over time.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. Why perfect your product-led go-to-market strategy?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

UX Planet

FEBRUARY 1, 2024

The app will also provide news and educational content on investments, maturity details for FDs and RDs, and statistical spending insights. Developing applications that cater to this large market can have a widespread positive impact. Tech Savviness: Assess the level of technological proficiency of the users.

Analytic Tools 94

Analytic Tools Data Visualization Research Software Reporting Tools 94

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 87

Product Marketing Feedback Software User Testing Marketing 87

Userpilot

JUNE 19, 2023

And which are the best tools available on the market at the moment? TL;DR A SaaS learning management system (LMS) is a cloud-based solution for delivering educational experiences. To see how Userpilot can help you onboard and educate your customers, book the demo! These are the two main questions that our guide answers.

Analytic Tools 83

Analytic Tools Feedback Software Reporting Tools Systems Review 83

Alchemer Mobile

MAY 19, 2021

Unify data and simplify partner integrations with enterprise-class security and reliability. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Lucky for you, we’ve created lots of educational content about how to analyze and act on the mobile feedback you’ve received.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

DemandMatrix

MAY 26, 2020

Firms need to pivot quickly into new markets, messaging, and value propositions. If you employed Account Based Marketing (ABM) and built an Ideal Customer Profile (ICP) in December, you need to rerun the exercise. By Q1, its market share more than doubled at SMBs but grew only 50% at larger companies. Collaboration Software.

Data Visualization 52

Data Visualization Marketing Healthcare B2B 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines 155

Airlines Magazine Advertising Travel 155

Userpilot

MAY 7, 2024

It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market. Enterprise : The Enterprise plan can be custom-made to your demands and will be priced accordingly.

Analytic Tools 93

Analytic Tools Feedback Software Research Software Reporting Tools 93

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Personalised demos to educate and persuade customers. Sales and marketing efforts as the primary drivers for customer acquisition and revenue. The ideal customer profile is big enterprise deals.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

The Product Coalition

JUNE 26, 2023

Generative AI is poised to bring about a significant transformation in the enterprise sector. The AI Journey So Far The encouraging news is that most enterprises have already embarked on their artificial intelligence journey over the past decade years. The future of enterprise productivity is here, and generative AI powers it.

Generative AI 110

Generative AI Customer Communications Technical Review Reporting Tools 110

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 79

Research Software Strategy Customer Experience User Testing 79

The Product Coalition

APRIL 29, 2022

OTT Service Development Options Over-the-top streaming technology is gaining momentum in the media delivery market, attracting new customers and service providers. OTT development services In search of comprehensive enterprise-scale targeted solutions, turn to professional OTT development providers. The new TV era has already arrived.

Analytic Tools 116

Analytic Tools Data Visualization Development User Testing 116

UX Planet

JANUARY 18, 2024

An Enterprise or a really prolific creator might require the yearly Max plan, which is the most value. Tips, Tricks, and Traps For many, the video will be good to go, especially if you’re creating light educational content or social media videos. You can generate 10 mins of AI video a week, so roughly 4 short vids.

ChatGPT 93

ChatGPT Feedback Software Customer Experience Customer Feedback 93

Alchemer Mobile

JANUARY 30, 2020

In order to make the decision, enterprise teams typically answer three primary questions during their buying journey: Why should we change? The most recent change in enterprise VoC is the addition of “emotion data” to help brands go beyond traditional customer sentiment channels. What are our options for changing? Time to Take Action.

Reporting Tools 173

Reporting Tools Technology Data Visualization Customer Experience 173

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. First at Mailchimp, where Amanda led their partner program and marketplace business, and now at G2, the world’s largest software marketplace, where she is currently the Chief Marketing Officer.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Product Warrior

MAY 12, 2016

Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. What needs to change so large enterprise can innovate? I am not going to attempt to educate on the full details of Lean in one blog post. How does Lean help?

Enterprise 49

Enterprise Product Research Data Visualization User Testing 49