Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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Technical Review Onboarding KPIs User Testing Feedback Software 166

Gainsight

APRIL 18, 2022

This article was originally published by Sales & Marketing Management. . Customer health dashboards are one of the critical keys to durable revenue growth. Of course, creating an effective customer health score and supporting dashboard is not a one-time project. Step #3: Design the Dashboard.

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Data Visualization Dashboard User Testing Customer Experience 52

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. How can marketing and product teams use funnel analysis? But what exactly does it involve?

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Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1.

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The Accidental Product Manager

DECEMBER 14, 2020

Is it possible that new sources of data will help product managers in hard times? Your best laid plans for how you were going to boost the success of your product at the beginning of the year got turned on their heads. Product managers have to be ready to act upon what the data is telling them.

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Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Research Software User Testing Data Visualization Market Research 52

The Accidental Product Manager

FEBRUARY 26, 2024

The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. These days, that can be very difficult to do.

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Mixpanel

MAY 2, 2023

Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low. See a Mixpanel Marketing Analytics Board in action by clicking the image above.

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Data Visualization Analytic Tools Customer Experience Customer Feedback 111

The Accidental Product Manager

JANUARY 29, 2024

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. However, some auto product managers are starting to realize this.

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Download Product Management Product Manager Automotive 73

The Accidental Product Manager

DECEMBER 11, 2017

Death needs to be marketed also. That is unless you happen to be a product manager who is involved in the business of death. The problem that death product managers have is that they built their industry around selling caskets. The good news for death product managers is that their market is not going away.

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The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

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The Product Coalition

NOVEMBER 23, 2021

Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

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Product Management Product Manager Data Visualization Management 145

Mixpanel

APRIL 6, 2020

And paid marketers are often at the front lines of making sense of this convoluted environment, expected to manage performance across dozens of ad networks, each of which have their own reporting standards, nomenclature, preferred ad formats, bidding strategies, and real-time demands. Discover) Did they configure settings and hit save?

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Onboarding KPIs Data Visualization Marketing Customer Feedback 59

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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Analytic Tools Feedback Software Research Software Reporting Tools 98

Alchemer Mobile

JUNE 7, 2023

We continue to enhance our SDKs and Dashboard, and we will release new features and updates regularly. Custom Data Management Now Available in the Dashboard You can now manage and target audiences more precisely using the custom data brought into your Dashboard via your mobile apps. appeared first on Alchemer.

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The Accidental Product Manager

JUNE 12, 2023

That’s why being a cruise line product manager can be a very good job. Now that they have once again been granted permission to sail, how are their product managers going to go about finding ways to get their customers to come back and travel the high seas with them? Clearly passengers are willing to climb aboard.

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Reporting Tools Product Management Product Manager Product Research 65

NextBigWhat

SEPTEMBER 5, 2020

You either have a product market fit or you build fake metrics to get there (even unintentionally). NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth. A … 0/5 Startups die because of: – Fake Product-Market fit. – Slow product development.

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User Testing Weak Development Team Product Marketing Marketing 123

Indicative

JULY 24, 2019

Consider these posts your crash course in answering fundamental marketing and product questions in Indicative. You will learn to: Understand how frequently users are returning to your site or product. Master Dashboard tips and tricks. Spend less time aggregating KPIs by getting the most out of your Indicative dashboards.

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Data Visualization Dashboard Analytic Tools User Testing 40

The Accidental Product Manager

FEBRUARY 27, 2023

Product managers start to equip their tires with AI Image Credit: Yamanaka Tamaki When was the last time that you thought about the tires that are on your car? Either the “low pressure” bulb on your dashboard lit up or you had a flat tire. The volume of parcels is expected to grow to over 200 billion in four years.

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Data Visualization Artificial Inteligence Product Management Product Manager 65

Alchemer Mobile

SEPTEMBER 6, 2023

Alchemer Mobile and Web Dashboard Has a New Look On September 6, your Dashboard was updated with new colors, naming, and the Alchemer logo. For more information, contact your Customer Success Manager, or view our help documentation and developer guides. Learn how to reorder survey questions from our Help documentation.

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Data Visualization Dashboard Product Research Document 113

Userpilot

MAY 7, 2024

Product adoption software is the lifeblood of the modern product management process. It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. TL;DR Product adoption software drives users to adopt a product through carefully curated product experiences.

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Analytic Tools Feedback Software Research Software Reporting Tools 105

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. Let’s get started.

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Onboarding KPIs Analytic Tools Marketing Data Visualization 61

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. B2B launches are very much a cross-functional effort.

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Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Feedback Software Analytic Tools Research Software Customer Experience 98

Mind the Product

SEPTEMBER 22, 2017

In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. And luckily product managers don’t need to start from scratch! Changing Mental Models by Setting the Right Goals.

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Analytic Tools Feedback Software Systems Review Data Visualization 173

Amplitude

NOVEMBER 13, 2020

Each of these concepts is core to the way product managers and teams categorize their work. Teams flow in and out of these concepts throughout the product development lifecycle—each expanding on the last to help create value for your customer. Learn What Your Market and Customers Need.

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Data Visualization User Testing Customer Feedback Product Management 98

The Product Coalition

AUGUST 7, 2020

But arrange them into ‘outcomes vs outputs’ and hand them over to the product management community, and suddenly everyone is talking about them! If you’re someone who builds a product or products, have to make high level strategic product decisions…this is something you need to be thinking about.

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Product Management Product Manager Feedback Software Customer Experience 125

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. We cover: Types of product features. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Best practices for optimal results.

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Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. Why should product managers segment users? JBTDs, user roles, etc.).

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? A FAB analysis explores the interactions between features, advantages, and benefits of a product. The product’s benefits refer to what the user gains from using it as well as how it’s better than its competitors. Are you ready to jump it?

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Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Userpilot

JANUARY 27, 2023

Evaluative research, on the other hand, tests how good your current product or feature is. Why is conducting evaluation research important for product managers? Ongoing evaluation research is essential for product success. It allows PMs to identify ways to improve the product and the overall user experience.

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User Testing Product Research Research Software Feedback Software 98

Mind the Product

APRIL 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

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User Testing Product Marketing Research Software Marketing 114

Userpilot

MAY 15, 2024

Productboard is a product management platform with a bi-directional Amplitude integration to make data-driven product decisions using customer insights. Qualtrics is an experience management platform integrating bi-directionally with Amplitude to refine marketing campaigns and user segmentation.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

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Onboarding KPIs Analytic Tools Feedback Software Data Visualization 96

Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. That’s how you achieve product-market fit.

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