The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research.

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. They are the stars–the phenomenal Product Managers who are clearly on the road to big things in their careers. as well as the details of the product itself.

Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult.

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. What to do When you Spot a Partial Product Manager.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Product Management: Leading by Trust

Product Management Unpacked

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups.

Getting a Job as a Product Manager or Product Marketing Manager

Spice Catalyst

A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. It seems that there… Marketing Product Management Product Marketing Soft Skils Product Manager product marketing manager

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s Product manager =? Product Owner.

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. All six of the examples he uses are women in product management. Irina Farooq, VP of Product at Kinetica. Being women in product.

“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. Modern product management started in 1931 with a memo written by Neil H. Demand for product managers will not stop in the foreseeable future.

Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. Understanding the market better than all… Product Strategy

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. If no one wants your product, you don’t have a market.

Does Your Product Management Team Need to Transform?

280 Group

Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Establish more reliable and predictable delivery of products.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then.

Persuasion Tips For Product Managers

The Secret PM Handbook

I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. In addition, I have been doing product management for years and I wrote a book on it.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

Transition from Marketing to Product Management? Read this

NextBigWhat

How do I transition to product management? Well, marketers have a great advantage and (a little) disadvantage when it comes to making the switch from marketing to product management. ‘What do I bring to the Product table?’

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

A Candid Letter From a Product Management Instructor

280 Group

When I’m in front of a class of product managers, product management hopefuls, or even those who started their role today – I can scan the room. That’s why we’ve introduced Certified Product Manager Online – Virtual Instructor Review. Product Management

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. What are the strongest Product Management skills? Domain knowledge makes sense as a high score for a product manager.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. Product management at its very core is: Identify a problem for some market segment […]. product management essentialsAbout methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

How to Avoid Market Feedback Traps

Mind the Product

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses.

Product Management – the Mahi Way

Mind the Product

Learning about product management is not just restricted to the business ecosystem. The sporting world is one of the key platforms where you can gain valuable product management insights and see product leadership dynamics in action.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? How did you get into product management? I started my career in market research, strategy and communications. In the last ten years it’s been about platforms as a product. Women in Product Management

Helping Product Managers to Let Go by Michael Sippey

Mind the Product

In this keynote from #mtpcon San Francisco, Michael Sippey, VP of Product at Medium, shares some insights on how to think big and create clarity and focus for product management teams to unleash their full potential. Why do Product Managers not Want to Prioritize the Backlog?

Pathways to a Product Management Career

Product Management Unpacked

If you’re reading this, you’re exploring how to become a Product Manager and you’ve undoubtedly concluded that you will be in high demand. The role of Product Manager is in the top 10 hardest-to-fill jobs across the entire information technology sector, which makes them among the highest paid, too. So why aren’t there more good Product Managers? The pathway to a Product Management career isn’t clear. Earn an MS in Product Management.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. What is a Product Backlog? What Does a Typical Product Backlog Include?

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Or is it a strategic role that is grounded in market facts?

How to Evaluate and Create Great Product Management Teams

280 Group

Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? When I think of product or market-oriented teams, I think about meetings. As Product Managers, here are examples of meetings where we all wander in to address a topic.

How do you Find Enterprise Product/Market fit?

Mind the Product

It’s never easy to create enterprise-grade products. You need them to meet exacting standards, and you also need a very convincing story as to why any enterprise should buy into your product. And if we have your product, or one like it, we can save this much money”.

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Once you’ve identified the products, determine the skills required to manage each asset.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

How can your firm attract the best product managers?