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How to describe your business as an equation

Lenny Rachitsky

These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. Examples include Snowflake, Slack, and Jira. B2B SaaS businesses typically monetize in one of two ways— per seat (e.g. G2, backlink, social mentions) Direct (e.g.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Hint: it starts with user feedback.

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The ROI of UX Research

UX Studio: Product Management

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Ultimately, the decision on how much to budget for product development will be made somewhere in the finance department.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. Rather, everything is an iterative process of building the service, rolling it out to users and keep improving it as you get new data and feedback.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

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How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. As Ed points out, it’s right there in their company reports: “If you go and look at public SaaS companies, you go down to their S-1 and investor filings and Q1 reports, you see how they’ve outlined their growth strategy.