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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

Analytics tools offer a competitive advantage for companies investing in prolonged product growth. However, not all companies can invest precious resources in an analytics tool. In reality, some companies are better served using free vs paid analytics platforms. There are different types of analytics tools.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing. Let’s explore how and why this matters.

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The Future of Digital Health: Realities vs Opportunities

The Product Coalition

Growing market investments indicate that digital health solutions are becoming more sophisticated and widely accepted. In today’s healthcare, digital technology is becoming increasingly vital. The multifaceted service platform is the solution to the industry’s key challenges. What is digital health?

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How to Perform User Needs Analysis For SaaS

Userpilot

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points. Here are a few user research techniques that’ll come in handy: 1.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

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Digital Product Experience: What Is It & How to Optimize It

Userpilot

In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. Define clear goals and metrics based on the data you collected. Collect feedback, track product usage data, and iterate. Which team owns product experience in the software industry?