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This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of ProductManagementAnalytics at Experian. Making Smart, Data-Driven Decisions Decision-making can make or break your product, especially when data is involved.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics. What is UX analytics?
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies productmanagers can use to expand their influence, foster innovation, and navigate the evolving landscape of productmanagement.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
ProductManagers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. Don't miss King’s data expert (dare we say king?)
As productmanagers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Why Your PM Brand Matters Your personal brand as a productmanager is essentially how others perceive your skills, expertise, and leadership.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with productanalytics ? In this article, we’ll talk about: What productanalytics is and why you need a solid strategy. What is productanalytics?
Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups
No one makes poorly designed products on purpose. That's why Laura Klein, productmanager and UX designer, has a set of tips to help application teams improve their embedded dashboards and reports. How to avoid common mistakes people make when presenting data. And yet we have so many of them in our lives.
How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analyticsreports. Despite all these efforts, you’re probably still not acting on productanalytics correctly. Why actionable productanalytics are important. But why bother fixing it?
90% of executives say they prefer visual storytelling over dense reports. Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Customers dont care about data structures. What: What does the feature or product actually do?
Speaker: Andrew Wynn, Senior Product Manager, Looker
Who builds products for the product people? As a productmanager, you know how helpful custom tailored data solutions can be to doing your job well. But proper dataanalytics solutions take work to deliver - it's not as simple as just building a dashboard.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
How productmanagers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. This person goes to customer support and asks for raw data or asks what the customers are saying.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
You know your product collects tons of data. Datavisualizationtools help turn your messy spreadsheets into clear, interactive insights. The best ones dont even need SQL or data science skills. Because productanalytics should be easy and accessible for everyone, not just data experts.
Speaker: Sam Owens, Product Management Lead, Namely Platform
Sam and Jessica faced a problem that many productmanagers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. Balanced competing priorities and managed expectations.
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Productanalytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and productanalytics are designed to help product owners in diverse ways.
In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies. Joeri emphasizes that data and intuition are not oppositestheyre collaborators. Data + context = better decisions.
When Jane, a seasoned productmanager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Pro Tip: Pair your quick wins with data. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. But within a month, she felt like she was treading water.
Product innovation lessons from social media content creation Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Leah and Philip Abraham, a creative duo with expertise in songwriting, acting, music production, and filmmaking.
Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success?
You see, although we work hard to make Userpilot the best product adoption tool on the market, we know it isnt the perfect fit for every business. Helping prospects find the right product is a win-win situation. Robust resource center functionalities for offering self-service help. for collecting user sentiment data.
In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads ManagerReporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts. Why Listen to This Episode?
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now This post will transform how you build products, come up with new ideas, and operate as a PM. Colin Matthews was a longtime PM and now teaches my favorite AI prototyping course: AI Prototyping for ProductManagers.
Taking charge of a productmanagement team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your productmanagers wonder if youll champion them. Roger : Absolutely.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Mark43 is on a mission to bring public safety datamanagement into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.
A productmanager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how productmanagers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.
Heres how to take insights from customer feedback and turn them into results. Build a foundation that drives action Use reportingtools to translate feedback into trends. Turn survey responses, review data, and post-purchase feedback into clear dashboards your teams can actually use. Level it up!
It’s what you do with the behavior data your app collects. And by behavior data, I dont mean installs (thats the easy part). So you can better analyze in-app behavior, whether you’re an app developer, productmanager, or part of a growth team looking to optimize every tap, swipe, and session.
We spoke with Daniel Shirley, ProductManager, Analytics at Baxter International, to understand how product teams can prioritise roadmaps through visibility into feature adoption. At work, they call me “DataDan” since I lead ProductManagement for a segment of the Analyticsproducts at Baxter Healthcare.
Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)
Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where dataanalytics plays a pivotal role.
As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. . This article explores multiple aspects of productmanagement. the ProductManager role is a rather recent phenomenon.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Its not the exclusive domain of productmanagers. Notice here I didn’t say by the productmanager.
How Do You Stay True to Your Product Vision While Adapting to Market Realities? Below is a preview of key insights. How to Drive Stronger Product Adoption Optimize the first 3 minutes of onboarding Reduce friction, provide quick wins, and keep users engaged. Heres a sneak peek: Q: Im new to productmanagement.
Decision-making is at the heart of productmanagement, yet it remains one of the most challenging aspects of the role. of productmanagers identified competing objectives as a significant challenge, followed closely by insufficient time (50.8%) and lack of role clarity (35.0%). Use this insight to refine your approach.
Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker
As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. As your sources of data increase, so do the complexities of unifying the data in a meaningful way.
Reveal Embedded Analytics We know how difficult it is to create dashboards, especially for web applications. However, running business operations or targeted campaigns without insights into their effectiveness is not an option. Thats what dashboards are for. It offers several options when it comes to dashboard libraries.
Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictiveanalytics.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and dataanalytics are set to play pivotal roles in shaping success. Understanding these trends is not only essential to staying ahead of the curve, but critical for those striving to remain competitive and innovative in an increasingly data-driven world.
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