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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. In addition, many don’t have the strategies, talent, and culture needed to succeed.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing. Let’s explore how and why this matters.

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User Profile: What Is It and How to Create One?

Userpilot

If you use social networking platforms (and who doesn’t), you already know what a user profile is. This article focuses on user profiles in the SaaS context. You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool.

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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. For example, age or product usage patterns.

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Using Generative AI to Drive Corporate Impact

TechEmpower - Product Management

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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Omni-experience shopping, the future of retail

UX Planet

Omni-experience shopping: the future of retail The retail industry is undergoing a significant transformation due to digital technology and changing consumer expectations. Online shopping has evolved rapidly over the past decade, creating more inclusive experiences through technology adoption.

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How to Build a SaaS Platform

The Product Coalition

Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice software platform for their business needs. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. billion in 2020 to $307.3 billion by 2026.