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This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. Making Smart, Data-Driven Decisions Decision-making can make or break your product, especially when data is involved. Why Listen to This Episode?
While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. What is product analytics?
He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Portfolio Management During our conversation, Jack shares valuable insights from managing product portfolios at Sony Ericsson.
Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analyticsreports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Why actionable product analytics are important. This causes siloed data and integration issues.
Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
You see, although we work hard to make Userpilot the best product adoption tool on the market, we know it isnt the perfect fit for every business. Robust resource center functionalities for offering self-service help. Custom dashboards to track key metrics at a glance. for collecting user sentiment data.
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Atif brings valuable insights from a recent PDMA executive workshop where leaders discussed their real-world challenges with strategic decision making and innovation strategy. In this episode, he shares some insights from that workshop and his experience in product leadership.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Throughout our conversation, we explore insights from their creative process that can be applied to product innovation and management. Analytics let Leah and Phillip see what aspects of their content viewers are engaging with most. How might this affect your timelines and resource allocation?
But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. And yet only 43% of marketers are completely satisfied with the quality of their data. Without it, you can’t find and reach your target accounts.
In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts. Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech.
Pro Tip: Pair your quick wins with data. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Advanced Tactics: Stakeholder Mapping: Use tools like the Stakeholder Alignment Blueprint (available on jonihoadley.com) to identify key goals and concerns. Click here to download.
James shares insights from his research studying companies that consistently launch successful products. James shares that many teams are now working with their second or third generation of AI tools, particularly in sales and marketing.
Reveal Embedded Analytics We know how difficult it is to create dashboards, especially for web applications. However, running business operations or targeted campaigns without insights into their effectiveness is not an option. Thats what dashboards are for. It offers several options when it comes to dashboard libraries.
Think your customers will pay more for datavisualizations in your application? But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.
A customer expansion strategy is a playbook for increasing the revenue from your existing customers, for example, by selling them additional products and services or encouraging them to upgrade to higher plans. As your team grows and you hire new people or other departments adopt the tool, the number of seats needed increases.
Reveal Embedded AnalyticsData-driven companies have a hidden advantage! Theyve consistently outperformed their counterparts, reporting significantly higher metrics across operational efficiency (81% vs. 58%) , revenue growth (77% vs. 61%), and employee satisfaction (68% vs. 39%). How is this possible?
Throughout our conversation, we explore insights from their creative process that can be applied to product innovation and management. Analytics let Leah and Phillip see what aspects of their content viewers are engaging with most. How might this affect your timelines and resource allocation?
Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics
Applications with predictiveanalytics are able to deliver massive value to end users. But what steps should product managers take to add predictiveanalytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictiveanalytics inside an application.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions. Lets unpack each.
Are you struggling to make sense of scattered user data? The right customer analytics platform helps you uncover exactly how customers interact with your product: so you can spot issues early, optimize user journeys, and drive sustainable growth. Choose the best fit for your needs and transform data into actionable strategies.
This survey can help you deliver tailored content to your audience with different onboarding elements: interactive walkthroughs , resource center , user onboarding checklists, tooltips, and surveys. You can also call it directly from the in-app resource center. You can do this by creating a resource center.
Well start with an overview and explore how AI can take on tasks such as analyzing user data and automated prototyping to help professionals connect with users on a humanlevel. These advancements are revolutionizing how designers approach their work, making UX more data-driven, efficient, and user-focused than everbefore.
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. Download the report to learn more! In fact, the majority of respondents agree—with 72.3%
Even more startling, product managers reported spending 45% less time on strategy than theyd like in 2023. A 2022 Product Excellence Report revealed that only 36% of PMs are confident their products and features consistently meet customer expectations. Use this insight to refine your approach. Where did delays occur?
Before we discuss the steps for creating interactive demos, let’s explain some of the benefits so you can see why this marketing asset is not a waste of resources. In fact, the 2024 Buyer Experience Report by 6sense found that a whopping 85% of buyers establish purchase requirements before even contacting sales.
And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. But while the characters created in the process are fictional, their building blocks must be based on high-quality customer data.
In just six months, I transitioned from being a complete beginner to confidently speaking at conferences, sharing insights about AI and its impact on business and design. Why My AI Learning Approach is Different When I first began exploring AI, I quickly realized that most learning resources available online are heavily technical.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. What should be improved, and what do we have the resources to improve? Are they adding value to your product? Do your users benefit from them anymore?
To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.
Key topic #2 The Role of AI in Personalized Pricing Learn how AI tools can help you optimize pricing strategies without massive data sets. Key topic #3 B2B vs. B2C pricing strategies Explore what product managers in both sectors can learn from each other. Why Listen to This Episode? Start driving impact.
Jove wants to see: Total cost of ownership (TCO), including vendors, internal resources, and opportunity costs A realistic timeline for returns A projected ROI—ideally 3–4x over the program’s lifecycle He’s also evaluating scalability. But it needs to be tied to value. That’s a win.” Ready to watch the full conversation?
It gives you the ongoing, actionable insights you need to grow market share, secure stakeholder buy-in, and optimize your brand strategy. According to Gartner®, while 57% of brand leaders conduct brand health assessments, only 21% find those insights actionable. That’s where brand health tracking comes in.
Understanding your data security needs is tough enough, but what can be even more difficult is choosing the right software to fit your company. The following checklist is built to help you evaluate the scope of services offered by various encryption solutions on the market and covers questions on the following topics: Encryption.
It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs.
And Im not talking about pretty visuals for the sake of it. I mean frictionless, user-obsessed, data-driven design choices that guide your customer from just browsing to Add to Cart without ahiccup. In the bustling world of eCommerce, UX design isnt just a buzzword; its a strategic tool that can make or break your businesss success.
Through these insights, you’ll be better equipped to handle the pressures of managing up and leading your product toward success. Often, these requests are made without supporting data or customer feedback, which can create tension between PMs and top-level executives. Use data to support your position and explain the trade-offs.
The tools you use determine the depth of your behavioral segmentation capabilities. Basic analytics (e.g., Google Analytics) We don’t have a dedicated tool yet Advanced product analytics platforms How do you communicate with users based on their actions?
Speaker: Margaret-Ann Seger, Head of Product, Statsig
Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity?
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