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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

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Net Promoter Score Definition: Your Key to Customer Loyalty Insights

Userpilot

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. At the core of strategies focused on customer satisfaction , the Net Promoter Score is widely used for measuring customer loyalty and customer satisfaction with your SaaS product.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212
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The Ultimate Guide to Product Tours Software

Userpilot

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Beyond the Software – How to Get the Best Results from Product Tours. Styling requires coding. Source: userpilot.com. Pros of Userpilot. Cons of Intercom.

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How we ensure alignment between sales and product

Intercom, Inc.

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. Reliable – business critical software can’t have features with bugs that go unresolved for years.

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Dear Strategy: 065 Analyzing Competitors in the Technology Space

Dear Strategy

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . So, I would definitely recommend that you go back and refer to that episode if you have a chance. Now, that’s not to say that features aren’t important.