PMLesson's Ace the PM Interview

APRIL 6, 2020

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product HQ

NOVEMBER 20, 2023

They focus on A+ design and partner closely with their clients in strategy, product management, design, and development. If I have a team of 3 developers – we own the product and eat sleep and breathe getting things done vs a consulting firm with it’s own agenda and optimization strategies around making as much money as possible?

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

Userpilot

AUGUST 26, 2021

SaaS product management is different from product management for on-premise software because it's much easier for customers to switch products due to the subscription-based pricing model. It sits at the intersection of UX, tech, and design. And for a PM, differentiation becomes more critical. Switching has become easier.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

People-First Product Leadership

OCTOBER 1, 2023

I’ve been at a number of product events recently where conversations turned to fractional work, joining or launching a startup, or simply taking time off due to a lack of opportunity in one’s current situation. Differentiate : Embrace uniqueness as being the same can be limiting and honestly quite tiring.

Leadership 52

Leadership Data Visualization Technical Review ChatGPT 52

People-First Product Leadership

MARCH 10, 2024

For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. The product strategy and product roadmap will be shared with you, but you will not define them. Right from the start, you get whiffs of product sense.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Hello Paul.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 240

Customer Experience Product Research Technical Review Data Visualization 240

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. They blend strategy and creativity in their user-friendly designs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

The Product HQ

FEBRUARY 1, 2023

They focus on A+ design and partner closely with their clients in strategy, product management, design, and development. If I have a team of 3 developers – we own the product and eat sleep and breathe getting things done vs a consulting firm with it’s own agenda and optimization strategies around making as much money as possible?

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

Userpilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. MQLs and PQLs are then passed to the sales team, and that’s technically when the sales funnel (aka purchase funnel) starts. Funnel definitions? Funnel stages?

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Definitely not! Critical for their expansion, doing so also established current tech trends.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

UX Studio

MAY 30, 2023

Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Social proof, especially reviews, is no exception to the transparency principle. The majority of consumers read online reviews and trust them as personal recommendations. When it comes to tone of voice, consistency is key.

UX 96

UX Reporting Tools Research Software Data Visualization 96

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Definitely not! Critical for their expansion, doing so also established current tech trends.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

The Product Coalition

JANUARY 20, 2020

He definitely could continue. Now let’s move from hairstyling to the tech world. With technology, you can do almost anything. As always, I urge you to analyze your situation and have a clear strategy for moving forward and growing your business. That’s why I am launching today a new service of strategy review ?—?allowing

Technical Review 78

Technical Review User Testing Customer Experience Feedback Software 78

Alchemer Mobile

JULY 16, 2019

Scenario 1 : The success strategy utilized digital innovation that focused on the customer’s convenience, needs, and priority. Scenario 3: Using futuristic technology can pay handsomely. Over 73 percent of consumers use multiple channels to shop ( Harvard Business Review ). What do all these initiatives tell us?

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. In this post, I'll take a first pass at definitions, so we can separate the strategic from the tactical. Strategy Occurs At Several Levels. Product strategy, to define the value the products offer to the product's users/customers. Why does the organization exist?

Differentiation 133

Differentiation Product Research Roadmap Strategy 133

Usersnap

JUNE 24, 2019

Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But what can differentiate businesses is the type of experience they offer to the customer. You know you should become customer-centric in your content marketing strategy, but what does this mean exactly?

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Agile Velocity

MAY 20, 2020

The recent Harvard Business Review (HBR) article “ The Agile C-Suite ” 1 and Forbes article “Agile Isn’t New: What’s New Is The C-Suite Embracing It” have prompted some good discussion around the Agile Velocity virtual water cooler. . Agile is about being adaptive and creating the conditions (mindsets, capabilities, environments, etc.)

Agile 77

Agile Feedback Software Data Visualization Research Software 77

Roadmunk

SEPTEMBER 21, 2017

Author: First Round Review. Author: First Round Review (or at least someone from there…). This interview with Ogi Kavazovic , CMO and SVP Product Strategy at Flatiron Health, outlines a tactical perspective for balancing these seemingly counterintuitive concepts. Author: Still unknown, but First Round Review again.

Article 81

Article User Testing Product Research Technical Review 81

Mind the Product

APRIL 27, 2017

Some product teams will use written methods across both the problem identification and solution definition steps, while others will use visual methods. Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. .

Framework 112

Framework User Testing Research Software Feedback Software 112

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Gainsight

OCTOBER 17, 2019

The Technical Admin. What differentiates each type of admin is the ratio of work or effort to the rest of their work responsibilities as well as the other user group populations. How technical are their objectives? So how do you track the effectiveness of your strategy? The Career Admin. The Consumer Admin.

Reporting Tools 40

Reporting Tools Customer Experience Data Visualization Customer Feedback 40

Userpilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Specify product vision and create the product strategy. Collaborate with the product marketing team to devise the go-to-market strategy. Technical expertise. Specify feature prioritization. User empathy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? And the product team responsible got some pretty brutal reviews in the process. Feature factories care little about the answers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. And because I’d sold bicycles to most of the tech companies in Dublin, I had some good contacts.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. Tara: You definitely had relevant expertise, but I really love that you made the transition from the traditional industry (on Wall Street) to tech. They understood technology, and they had a unique respect for regulatory and compliance.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

The Product Coalition

SEPTEMBER 2, 2019

Blank defines customer development as a process of obtaining customer insights that can be used to create, review and optimize the ideas in product development. It can be introduced at any stage of creation, as customer development strategies neither require huge resources nor interfere with other processes.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Bain Public

MAY 24, 2019

Due to the limited resources that are available (such as constraints on time, people and money), they must pick between 2-3 intermissions. Are we maximizing revenue and developing a product pricing strategy? the innovative ways that they take advantage of new materials, technologies, and processes.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

The Product Coalition

JULY 25, 2018

Churn can be of 2 types: Revenue churn, where you lose revenue and not always the total numbers of customers Logo churn, where you lose customers that might or might not affect your overall revenues To keep this post simple, I’ll use the more simpler definition of churn i.e logo churn. Build a system that is scalable.

Reporting Tools 60

Reporting Tools Onboarding KPIs User Testing Customer Experience 60

Userpilot

OCTOBER 28, 2020

Product tours don’t have to be completely linear, but reviews suggest that not all use cases can be accommodated. Check out the review sites and you’ll see a lot of grumbles. That’s a big plus for non-technical users. Chameleon has a lot of good features and can definitely hold its own against rivals like Appcues.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

ProductPlan

APRIL 2, 2019

And while introduction may not be the most expensive phase of a product’s lifecycle, it is definitely its least profitable, since sales and revenue will be slight compared to the high costs of initial research and development, larger marketing expenses, and low sales totals. The Maturity Phase. The Decline Phase.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Intercom, Inc.

MAY 19, 2022

And in doing so, businesses have had to look critically at support as a differentiator and core business value driver. Using technology in a different way to provide support, looking at it as a value add as opposed to a cost center means we can differentiate support. I think that has naturally driven up CSAT.

Reporting Tools 104

Reporting Tools Data Visualization Feedback Software Customer Feedback 104

Intercom, Inc.

DECEMBER 13, 2018

Email isn’t dead, but superior tools are emerging , like groups that allow one company to share documents with another with time to review – or inter-company chat where a lot of people can look at an issue simultaneously and discuss it in real time. What’s your differentiator? They brought 140,000 employees to the platform.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151