The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. In product management , it’s crucial to discern genuine expertise from merely holding a job title. This article is tailored for product managers eager to excel in interviews focusing on product sense and execution.

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Roman Pichler

MARCH 14, 2017

This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Why didn’t the framework use the term product manager ? ”).

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BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. But what do these words really mean?

Marketing 59

Marketing User Testing Research Software Product Research 59

BrainMates

FEBRUARY 12, 2020

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. What is a market-driven product? What is a market-driven product? A Two-Tier Definition Of Market-Driven Product.

Marketing 52

Marketing User Testing Research Software Product Research 52

The Basics of Product Management

JUNE 21, 2020

Learning how to build a product roadmap is a key requirement to break into product management. Learn how to become a Product Manager. The ability to prepare a great roadmap is one of the must have skills for any Product Manager. For example, a roadmap for external stakeholders focuses more on marketing a particular feature.

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The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

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The Product Coalition

MARCH 3, 2023

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers. Read a copy of Matt’s LinkedIn post below to learn more: At PayPal, I once wasted $1M on a marketing segmentation to build personas. First of all, the research was exquisite. Buyers trust it 2.

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BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. In fact, the essential purpose of product management is to execute the principles of innovation.

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Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. To start with product differentiation, you need to conduct market and user research.

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Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much? Product Management Skills.

Research Software 98

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The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right. It’s a plan.

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Userpilot

AUGUST 21, 2023

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. What to look for in product managers? Communication skills. Leadership.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. What is a Product Manager?

Analytic Tools 52

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Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit.

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People-First Product Leadership

MARCH 10, 2024

How do you identify and interpret key data points to achieve product-market fit? These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager. None of these questions are easy.

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Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Allowing you to personalize your marketing messages better. Measure your product-market fit Haven’t confirmed if you have achieved product-market fit yet?

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Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Pricing-based positioning which emphasizes competitive pricing.

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Product Innovation Educators

AUGUST 5, 2019

Practices and Ideas for Product Managers and Innovators. If you take that as your guidance, almost by definition, you will never do better than a me-too product. Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research.

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User Testing Product Research Research Software Customer Experience 65

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. By helping our audience—from sales and marketing to engineering and QA—connect with the customer problem, we will drive better outcomes.

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The Product Coalition

FEBRUARY 7, 2019

Thousands of users use our product on a daily basis to learn the necessary skills and unleash their potential to be prepared for the job market that awaits them with its never-ending demands. But there are still some definitions that are sort of globally accepted and can be taken as a good starting point.

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Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

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ProductPlan

NOVEMBER 27, 2018

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. 6 Hard Skills Product Managers Should Have.

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ProductPlan

OCTOBER 11, 2022

Product owners play a crucial role in “by-the-book” Agile scrum, while product managers are largely absent. Manage and prioritize the backlog. ProductPlan observes product owner roles falling into three broad categories–the Tactician, the Strategist, and the Product Manager. In practice, however, both often coexist.

User Testing 52

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People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. If you’re manager is the new hire, volunteer to be their buddy.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

The Product Bistro

JUNE 7, 2016

The lifeblood of product management is customer interaction. We do this as often as possible, hence why the typical product manager job description specifies 25 – 30% travel. That said, they are definitely “ Qualitative ” not quantitative. How can you make your customer visits more useful?

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Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support.

Customer Experience 233

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Imaginary Cloud - Design

AUGUST 19, 2021

However - and despite its utility - Design Research is frequently overlooked and ignored since its definition, purpose, and role are not well understood by many companies. Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied.

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Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Analyzing and Acting on Feedback Imagine a project management tool PM analyzing Likert scale responses to improve software usability. Star Rating 4.

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The Product Coalition

JULY 29, 2019

Product managers act as the glue between multiple cross-functional teams and effective communication is the foundation of their success; from here the general sense that product managers can’t do their job productively unless they are co-located with their teams. You need to get access to the voice of customers.

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Futuristic Ideation : Generative research reveals users’ hopes for future products.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Userpilot

JUNE 30, 2022

What is the application of the jobs-to-be-done model in product management ? The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. What is the jobs-to-be-done model in product management? Ready to dive in?

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

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The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. As time progressed many Product Managers wondered if they should be a Product Owner and similarly many Product Owners started to wonder where they fit in relation to their Product Manager counterparts.

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PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

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Userpilot

AUGUST 26, 2021

That's SaaS product management hustling in the background to give you the best experience. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM.

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Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

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The Basics of Product Management

JUNE 30, 2020

Of all the product management skills , this is one of the most important ones. Are you looking to break into product management ? But, effective leadership skills need to be used to overcome and manage such resistance. Let us say the entire team, including sales and marketing, are given a task to go from point A to point B.

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