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How to Create a B2B Sales Demo Script

Product Management University

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. What is a B2B Sales Demo Script? How to Create a Sales Demo Script. Create Scenarios.

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Dealing with an Underperforming Development Team

Roman Pichler

A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. This can make it challenging to help a development team improve.

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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How to Use Idea Screening for New Feature and Product Development

Userpilot

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Book the demo! Idea screening takes place early in the new product development process , during the ideation stage and just before concept development.

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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? In this post, you’ll discover the importance of message testing and how to get it right.