Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

DECEMBER 12, 2018

Ask any marketer how they engage potential leads on their site, and they’ll probably say they’ve got it covered – maybe they have some forms people fill out when they want to talk to a sales rep or book a demo. In fact, it feels pretty old school compared to some of the names of this list. The fact is, buyers today have all the power.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

freshtrax

SEPTEMBER 24, 2019

Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. A: New leads relied on the usual forms of networking, inbound marketing activities, and events. They have many apps across the e-commerce, travel, beauty, golf, and payment industries to name a few.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Business of Software Conference

JANUARY 16, 2020

We’re going to switch gears a little bit here and what I want to do is I want to spend the next hour, hopefully, teaching you something about what I think is one of the most powerful tools we have at our disposal – particularly in startups – and in my experience. Name me a couple of features. Positioning. Salesforce.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MARCH 29, 2022

So today we are excited to announce groundbreaking new products, and we’re going to do more than just talk about them – we’re going to demo them. When I came to OpsGenie, a small startup company trying to grow, we were looking for a product that would allow us to scale to be able to support customers worldwide.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. There are a lot of companies that may have a very complex product that needs a salesperson to bring people through it, to demo it. They’re created by inbound demand. And our tech has gotten a lot better for bigger companies.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137